From clothing to food, from jewellery to kitchenware, consumer goods are both the lifeblood of the global economy and the cornerstone of individual people’s weekly shop. Consumer retail companies invest heavily in understanding and anticipating their customers’ needs.
Consumer Goods
What is it?
Consumer Goods in Latin America
Decision-makers in Latin America’s consumer goods industry need to be constantly aware of competition arising from their international peers, disruptive start-ups and the region’s significant grey market. Economic and political trends such as unemployment and fiscal stimulus packages can boost or diminish consumer purchasing power with little to no warning.
Moreover, patterns of consumption in Latin America are changing quickly, with consumers tending to switch between brands and seek out healthy and eco-friendly options when purchasing both convenience and specialty consumer goods. In addition to their traditional role as providers and distributors, consumer goods brands are now required to demonstrate sustainability, sound values and a commitment to social and environmental development.
Future Use and Need for Consumer Goods PR
For companies in the consumer goods industry, a convincing brand is no longer enough. In order to survive and flourish, it is also crucial to push engagement and establish trust with consumers who are faced with more choice, and are more discerning in their decisions, than ever before. Consumers are on the lookout not only for products they can trust, but increasingly for sustainable brands that make sound choices as well. A comprehensive and well-rounded PR campaign is essential to showing your target audiences that you fulfil these criteria, and control the conversation around these essential products.
Having access to a PR agency with expertise in the consumer goods industry and the Latin American region can make all the difference in putting your brand in front of the audiences which matter most. A strategic communications campaign allows your brand to increase its outreach and connections with customers via engaging content, trendsetting promotions, events, sponsorship activations, re-sharing and endorsements by reliable third parties that attract attention among potential customers and boost brand loyalty among your established base.
How Can We Help?
Sherlock Communications’ unrivalled network of contacts ranges from the regional to the mainstream to everything in between. Our team comprises communications experts who understand the issues and trends that are vitally important to our clients’ businesses. We promote our clients’ stories to the people who matter most, boosting reputation and business value by participating in meaningful dialogues, compelling narratives and eye-catching content.
Our tailor-made campaigns help our clients navigate the complexities of the consumer goods industry and the Latin American environment, and engage meaningfully and effectively with their stakeholders and customers.
Client Coverage
Client Coverage in the consumer goods sector