Education has never been more important as in today’s interconnected world. From preschool programs to research institutions, solutions to today’s education challenges are increasingly complex and the stakes have never been higher. What’s more, the sector has never been more challenging, with hundreds of brands and institutions vying for attention. Meanwhile, surging levels of mobile and Internet access have led to a boom in the Education Technology (EdTech) industry, which is forecast to reach over $250bn in global investments in 2020.
Education and EdTech
What is it?
Education and EdTech in Latin America
Latin America is the fourth-largest EdTech market in the world, and is expected to generate e-learning revenues surpassing $3bn by 2023. UNESCO estimates that 12 million adults across the continent currently take part in some form of online education, and this vast group is faced with an unprecedented level of choice. So gaining publicity and reaching the right audiences in Latin America is critical for any EdTech business, whether new or well-established.
How does Education PR work?
A successful education PR campaign should encourage its audience to learn, invest and get involved in a course, institution or app. To do so, it is essential to identify and reach the right people, using the most effective means of communication – from articles in education publications, to eye-catching promotions and initiatives, and last but not least, online marketing. The objective is to increase engagement and interest in your services, to increase your market share and number of students or subscribers. A comprehensive PR and marketing campaign is an essential part of getting your message across to the people who are most likely to respond to it.
Positive, creative and strategically-planned PR campaigns which take into account people’s needs and availability for extracurricular studies invariably yield the best results. Educational institutions should aim to make their target audiences as well-informed as possible, using both traditional and non-traditional approaches. This type of education PR and marketing strategy has the benefit of offering potential clients options and opportunities for study which they might not otherwise have considered, in addition to increasing market share.
How Can We Help?
Sherlock Communications’ team have extensive experience and connections in the world of traditional and online education. We are passionate about promoting the pursuit of knowledge and the organisations and tools that can help customers in this journey. Our team is based throughout Brazil and Latin America, so we understand the region’s media landscape in great detail.
Our targeted Education PR strategy – including extensive media monitoring, market research, event planning, social media curation and web analytics – raises potential consumer’s awareness, increases brand recognition and establishes our clients as an educational authority at local, regional and global levels.
What we do
We take time to research target media, publications and influencers who might be interested in our clients’ stories, and craft relevant and interesting communications that are designed to capture the attention of potential customers. Our expertise allows us to work with our clients’ management, communication, press and customer services teams to deliver a comprehensive package of education marketing services. This integrated approach means we can create serious name recognition and interest around an education or EdTech service, leading to an increase in subscriber numbers.