Environmental

What is it?

Although Latin America accounts for only about eight per cent of the world’s population, it is home to a quarter of the world’s forests and its biodiversity is one-of-a-kind, from the ecosystems of the Andes Mountains and the Galapagos Islands to the Amazon basin and Patagonia. Unfortunately this unique environment is constantly under threat from human activities, since the region’s economic activity is heavily centred around the extraction and export of natural resources. The region is also vulnerable to the impacts of climate change, experiencing more and more tropical storms, flooding and droughts, together with rising sea levels and changes in agricultural productivity.

The challenge currently facing Latin America environmentalists – from new tech start-ups to NGOs and established institutions – is how to reshape and redirect the region’s economic activity and individual habits towards a more sustainable future.

How does Environmental PR work?

Successful environmental PR campaigns strategically determine how to present the concepts and goals of “green” brands, ensuring key stakeholders and the general public are well informed about the importance of their work and initiatives. This work can take the form of media outreach, market research and online campaigning, using social media and relevant influencers where relevant, all the while navigating the environmental laws and social norms of the target region. A comprehensive PR and marketing strategy is an essential part of getting your brand’s story across to the consumers and industry insiders who are most likely to respond to it.

To stand out in a region where environmentalism is not necessarily as high a priority as it should be, green companies need to secure funding, collaborate with the right partners, increase engagement and communicate what sets them apart from the pack, while navigating Latin America’s tricky regulatory and economic background. To do so, it is essential to identify and reach the right people, using the most effective means of communication – from articles in green publications, to eye-catching promotions and initiatives, and online marketing. In this context, positive, creative and strategically-planned PR campaigns which effectively and even-handedly educate the public on the benefits of your initiatives can yield invaluable results.

How Can We Help?

Sherlock Communications’ team is passionate about promoting the pursuit of green innovation, as well as the organisations and initiatives that can help improve consumers’ daily lives and environment. Our established relationships with leading environmental institutions, bloggers, editors, influencers, stakeholders and media figures allow us to boost our clients’ brands, initiatives and services to the highest possible level of coverage among relevant audiences at local, regional and global levels.