Event services in Latin America

Sherlock Communications > What We Do > Event services in Latin America

Event services can make all the difference in how a brand is perceived in Latin America. 

From launching a new product to entering a new market, an event is the perfect opportunity to enhance your presence and visibility, while engaging journalists and stakeholders to let them know more about your company. 

At Sherlock Communications, we have the local expertise and network needed to run successful events in Latin America. From meticulous event planning and dedicated event decoration to continuous support and post-event arrangements, we stand equipped to take your event to the next level, making sure no opportunity goes unseized. 

Whether you are looking to design and host an event or maximize your visibility at a conference, media tour, or workshop, our event services in Latin America are carefully designed to suit all your needs. At Sherlock Communications we stand ready to make you stand out against the competition, both on the ground, online, and in the media. 

What Are Event Services?

Events present a significant and valuable opportunity for brands and companies to establish a strong presence in the Latin American market, raise their visibility, and forge valuable connections with key stakeholders. 

From meticulous venue selection and contract negotiations to the finer details of event decoration and logistics, Sherlock Communications stands as your trusted ally in seamlessly orchestrating event services in Latin America. 

Our team of corporate event specialists can provide you with the right information. With experience in events management spanning four continents, we also have access to dozens of corporate event suppliers, to ensure that everything goes perfectly to plan.

Event consultancy covers everything from the conception of an idea to post-event strategizing, by way of design, planning, and production. We make sure the facilities, hotels, and logistical infrastructure are in place to cater to everything from the largest conferences to small investment events and trade missions.

Whether you are looking to host a press conference, a party, or any other type of business event, we match the concept to the event depending on your requirements. 

Our event services include:

  • Venue selection and management
  • Latin American and international talent casting
  • MC recruitment and management
  • Invitation design and distribution
  • Simultaneous interpretation
  • Professional photography and filming
  • Social media and digital promotion
  • Securing journalist and influencer attendance and briefings
  • Press outreach to secure simultaneous and post-event coverage
  • Staffing and follow-up

Events Services from Beginning to End

At Sherlock Communications, we have a specialized team that oversees and supports successful consumer, stakeholder, media, and blogger events all over Latin America. 

From event decorating and branding to implementing during-event and post-event tactics, our experienced team of professionals is here to help you every step of the way.

Navigating Event Planning in Latin America

As a gateway to Latin America and a huge economy in its own right, Brazil is regularly chosen as a destination for major international business events and conferences. Yet, other countries such as Mexico, Colombia, Argentina, Peru, and Chile are also ideal destinations for a new company. 

International events in Latin America tend to attract attendees from countries around the world – partly because of the appeal of the region’s other attractions. But this rich and diverse region, flourishing with opportunities, does not come without challenges. 

Making the right impression and holding the perfect event requires boots on the ground, a consistent and reliable local network, and a clear understanding of the intricacies of the Latin American region. 

Event services in Latin America: A rich tapestry of cultures and a hub of celebration

Latin America is characterized by a unique blend of cultural traits that make it a particularly attractive and vibrant region. Its rich cultural diversity, warm hospitality, and passion for celebrations contribute to its reputation as a hub for memorable events. 

Furthermore, Latin Americans are known for their warmth and friendliness, which translates seamlessly into event planning. Infused with a sense of festivity and communal spirit, the Latin American region has a diverse and rich tapestry of customs and traditions that every event planner in Latin America needs to take into account. 

When approached adequately, with local experience and expertise on the side, these variations can be a source of inspiration for event services in Latin America, allowing the creation of unique and culturally relevant experiences that resonate with local audiences. 

Understanding, respecting and incorporating these cultural nuances is essential for successful event planning in Latin America, as it ensures that the event not only celebrates the broader Latin American culture but also embraces the distinct identity of the specific region or community where an event takes place. 

Event services in Latin America harness the power of culture to create engaging, immersive, and community-driven experiences that leave a lasting impact on attendees and relevant stakeholders.

Professional and local event services in Latin America

At Sherlock Communications, we have a dedicated team of local professionals standing every step of the way throughout the event process. From analyzing and uncovering opportunities to planning and executing the perfect event, our event services in Latin America are specifically designed to meet our clients’ needs and objectives, making sure we exceed expectations all along the way. 

We have our feet on the ground in 14 Latin American countries, with a coordinating hub located in São Paulo and satellite teams in many of the main Latin American cities. We stand equipped to provide state-of-the-art event planning and support.

Whether you are looking to design and manage your own event in Brazil or wider Latin America or maximize PR visibility, you can rely on Sherlock Communications to make you stand out from the competition. Our years of experience and expertise support us. 

B2B and B2C Events

At Sherlock Communications, we can support planning and hosting different types of events in Latin America, from B2B-focused events, with the spokesperson, opinion formers and trade decision makers, to B2C events with platform users and a general audience. 

We understand the inner differences between B2B and B2C events that go beyond purpose and audience to further extend to content, strategies, approach, and budget. For that purpose, we make sure to undergo thorough event planning to analyze all possible options and come up with creative, tailored solutions for each of our clients. 

We work closely with our clients to make sure all requirements and expectations are addressed and no detail is left uncovered, tailoring the perfect solution for your event. 

Conscious, Sustainable and Responsible Events

When we say we leave no detail behind, we mean it. At Sherlock Communications, we have a strong commitment to sustainability, and we reflect this on our event services in Latin America. 

Although more often than not overseen, sustainability is a key element to take into account when planning events in Latin America. From complying with different regulatory frameworks and customs among the different Latin American countries to generating social impact and raising awareness, sustainability cannot be left behind. 

For instance, São Paulo’s environmental laws, such as the ban on non-biodegradable plastic straws, serve as valuable examples of local efforts to address environmental challenges, and we believe event organizers can play a significant role in supporting such initiatives.

Promoting sustainability in event planning is essential for minimizing environmental impact, building a positive brand image, achieving cost efficiency, complying with legal requirements, fulfilling social responsibility, and ensuring the long-term viability of events.

The Importance of Event Planners

The key to a great event is to set clear objectives from Day 1. If you are looking to avoid drawbacks, we recommend hiring a single company to oversee the entire process on your behalf. At Sherlock Communications, we have years of experience in creative event planning, with specialists in every country in Latin America.

We take care of all the details for each event, taking the pressure off our clients. This includes selection of the event venue, allocations, guestlist —  having the right people in the room is key —, catering, photo & video crews, promotion via social media, and anything else that the client may need. 

We are able to adapt to all kinds of requirements, budgets and preferences. 

Why Hire Us

1. Experience. 

At Sherlock Communications, we have overseen the management of press conferences, new product launches, webinars and all types of business events across four different continents. We have access to key insights in all the main countries in Latin America, including Brazil, Mexico, Colombia, Argentina, Peru and Chile.

2. Database of journalists and influencers. 

For your event to be a success, you need the right people to attend and engage with content on social media. You will also need to tell an attractive story to local journalists. Inviting the right influencers and media representatives to your event can make all the difference. 

3. The right suppliers. 

A perfect event calls for the best suppliers. Our list of reliable professionals includes caterers, film teams, hosts and protocol experts in all the countries in Latin America, and beyond.

Case Studies

Our years of experience planning and running successful events throughout Latin America back us. Below, you can find relevant case studies that illustrate our expertise and the positive outcomes we’ve achieved for our clients.

From international fairs and conferences to creative product launches and major press events, at Sherlock Communications, we specialize in providing tailored and effective solutions to plan your perfect event in Latin America. You can rely on us to take your event to new heights.