Organisations and communications agencies often turn to experiential marketing to create appealing and unforgettable experiences between brands and consumers. Experiential marketing campaigns use one or more activations to bring brands to life, and interact directly with the target audience. These activations can include everything from product sampling and immersive experiences to stunts and events. In Latin America, a well-executed experiential marketing campaign can go a long way to getting your brand seen and remembered by the people who matter most to your company.
Experiential Marketing
An Unforgettable Experience
What is it?
How Does it Work and What is the Benefit?
In today’s fragmented and digitally-led society, brands may struggle to remain relevant and appealing to their target audience if they rely solely on traditional marketing methods. Real-world experiential marketing gives organizations the opportunity to leave a compelling and intriguing impression on potential consumers. Campaigns can range from live experiences, to creative sampling, roadshows, festivals, social content, digital campaigns, PR stunts, partnerships, and much more.
Experiential marketing aims to cut through a lot of the marketing noise and empty publicity which consumers are increasingly suspicious of, and appeal to their primary motivations, positioning brands as useful, interesting, relevant and desirable. A little creativity and flair can go a long way to winning these target audiences over, and nowhere is this more true than in Latin America.
The best experiential marketing campaigns put people first, producing tangible results by provoking and challenging, not to mention inspiring those audiences which brands are trying to reach. The effect speaks for itself and experiential marketing is going through a boom of its own, with half of chief marketers opting to spend at least a fifth of their budget on experiential marketing campaigns in the near future, according to recent studies.
How Can We Help?
We have the knowledge and connections in the Latin American region which are required to stage unforgettable experiential marketing campaigns for our clients. At Sherlock Communications, we work closely with our clients to understand their product, business model and objectives. We can build brand awareness, increase social media engagement, manage successful events and drive website traffic for our clients, with the overall aim of increasing sales of a product or service.
Many brands have their reservations about experiential marketing, as it represents a unique challenge when it comes to achieving the expected results. The reach and overall success of campaigns can be difficult to measure with any great accuracy, and they can be let down by a lack of creativity or well-considered targeting. Furthermore, brands are wary of a marketing tactic that is not traditionally perceived as driving advocacy or offering a significant return on investment.
Experiential marketing is often seen as a high-risk, high-reward endeavour, one which is not to every company’s liking. However, with Sherlock Communications’s know-how and extensive Latin American network, these risks can be minimized, the challenges overcome, and the payoff as rewarding as ever!
Ensuring Great Experiences
Sherlock Communications’s dedicated team has the expertise and contacts to tailor and deliver the experiential marketing campaign your company needs. Our services include:
- Sponsorships and activations
- Latin American and international talent casting
- Invitation design and distribution
- Creative sampling
- Roadshow and festival organization
- Social content and digital campaigns
- Experiential partnerships