From banks to credit card companies, from insurance to accountancy firms, the financial services sector in Latin America has advanced significantly in recent years, coupled with sharp increases in investment in digital platforms and rising smartphone use. And despite the social, political and environmental pressures that have made the LatAm market highly volatile in recent years, the region is now one of the hottest markets in the world for financial technology (or FinTech), thanks to increased investment and an untapped seam of consumers who would not normally consider traditional methods of banking.
Financial Services
What is it?
How does Financial Services PR work?
Today, financial services companies function in an interconnected business environment fraught with economic and regulatory considerations, as well as the adoption of new technologies at a breakneck pace. A consistent, creative and eye-catching public relations strategy can help take a financial services firm to the next level, by building trust while educating and connecting with target audiences.
Perhaps more than in any other industry, trust and credibility are essential to the success of a financial services brand, and this can only be established by adopting an active and authoritative voice in traditional media and online. In addition, financial services can often seem confusing to layman audiences, and a clear and educational campaign using both traditional PR methods and digital content creation can make a world of difference when promoting your products and services to would-be consumers.
Whether your aim is to get your name into mainstream media publications or to start engaging with your clients on social media, PR is a key step on the road to achieving the goals of your financial services company. And in Latin America in particular, regionally specific challenges such as a fluctuating economy and political instability require local communication expertise to navigate successfully.
How Can We Help?
The Sherlock Communications team offers a new and exciting approach to Financial Services PR and Marketing, which allows them to navigate an increasingly crowded, international marketplace and adapt their branding and communications in a way that etsablishes reputation and credibility. Our targeted communications strategies focus on the most effective and timely facets of PR, marketing, advertising and social media, backed by a creative mindset that sets us apart. Our integrated approach clearly communicates our clients’ strengths to the audiences that matter most, cutting through the noise to deliver stories that influence potential customers. Our team comprises financial services communications and marketing strategists, researchers, creatives and media experts, with wide-ranging contacts in both the specialist media and business worlds.
What We Do
We work with brands to create substantial and eye-catching communications designed to earn the attention and consideration of potential customers. Consumers, both individual and corporate, will be looking for more than conventional marketing messages and traditional communications, and compelling content and insights are key to attracting the right kind of business. This includes not only personalised content around the brands themselves, but thought leadership articles concerning the industry as a whole, capable of identifying and expanding on major trends and opportunities. We will work with our wide network of contacts to place your message in front of the right audiences at the right time.
Sherlock Communications has wide-ranging experience in matching the right logisitcal and technological solutions to our clients’ needs and budget, in a way that maximises return on investment and yields optimal results. As part of a multinational, independently-owned communications firm based in Latin America, our Financial Services PR approach brings a unique perspective to both established and emerging leaders in the region. We apply deep industry expertise with a pragmatic, integrated and tailored approach designed to begin delivering value from day one.