Gambling and gaming – from casinos to lotteries, from slot machines to online pools – today represent a major source of international commerce and profit, as well as an increasingly social activity. Recent studies suggest the global gambling market is expected to reach a value of around $565.4 billion, growing at an annual rate of 5.9% through to 2022. Meanwhile, the online gambling industry is growing at an exponential rate due to the emergence of new technologies such as hybrid games, virtual reality (VR), and augmented reality (AR). Casino operators are using these technologies to differentiate themselves from their competitors, to stand out and succeed in this highly competitive industry.
Gambling & Gaming
What is it?
Gambling & Gaming in Latin America
Gambling may be a multi-billion dollar global industry in both its traditional and online forms, but its expansion into Latin America has not been smooth sailing. Brazil, the largest country on the continent in both size and population, has outlawed all forms of gambling since 1946, and Colombia is the only country in the region to boast a fully-regulated online gaming market. But the region is tipped by many to become one of the global hotspots for gambling and gaming in due time, thanks to legislative efforts in regional governments and a demonstrable appetite for gaming among Latin Americans. Online gambling is already a hugely profitable sector in countries like Argentina and Mexico, with other countries predicted to follow suit in the near future as mobile access continues to grow.
Future Use and Need for Gambling & Gaming PR
Companies operating in Latin America have the unique opportunity to tap into millions of new gambling and gaming users. In this relatively new and fast-paced market, PR campaigns and strategies are crucial to getting your brand’s message across to the audiences that matter most, and navigating the complex social and legislative background that varies from country to country. Traditional means of communication such as specialist media must be allied to exciting new strategies that incorporate social media, influencers and online marketing and PR.
A successful campaign needs to think laterally in order to reach these unconventional and untapped demographics effectively and persuasively. Access to a PR agency with expertise in the Latin American gambling and gaming industry can make all the difference.
How Can We Help?
Sherlock Communications builds strong targeted media relations and leverages our considerable media relations network across Latin America. This enables us to access to the biggest influencers online and establish your organisation in the region among audiences who are potentially interested in new gambling and gaming products and concepts. Our campaigns take our gambling and gaming clients to the next level thanks to maximum coverage with journalists, investors, and the entire industry.
