Adtech (short for “advertising technology”) is a blanket term for the many types of software and tools that help agencies and brands target, deliver, and analyse their digital advertising efforts. It is designed to help advertisers make better use of their budgets, using methodologies that deliver the right content at the right time to the right consumers, resulting in a decrease in wasteful spending. The age of social media has forced agencies to look into new and innovative ways to interact with their users, beyond typical broadcast or digital media buys. And the advantages for agencies that invest in adtech are obvious: 74% of marketers want to work with ad agencies who know how to make use of adtech. But many agencies are still getting to grips with this new technology, and understanding how it can be used to their advantage.
Marketing Services & Adtech
What is it?
Adtech in Latin America
Latin America is second only to Asia-Pacific in terms of mobile market growth, and is undergoing an exponential increase that will open doors for countless adtech startups in the near future. Brazil in particular has experienced double-digit growth in digital advertisements year-on-year, driven mainly by search, display, social media and video. But in order to grasp the rewards on offer in the region, adtech and marketing services companies with a presence in Latin America must present a coherent vision of their brand and technologies, to select audiences who are most likely to respond positively.
How does Marketing Services and Adtech PR work?
In an extremely crowded and competitive market, adtech brands around the world are struggling to understand the best strategy for reaching customers who are most likely to use their new and innovative products. As a result, marketers are struggling to find the right ad technologies to optimize their campaigns and deliver increased ROI. One solution to this stand-off is to team up with a public relations agency that is experienced in B2B technology and is knowledgeable about the regional adtech industry. By implementing a PR strategy that targets the right customer base, you can build credibility with key audiences and differentiate your brand from the competition.
How we can help
Sherlock Communications has a proven track record of measurably increasing the brand value of adtech startups and organisations in Latin America, through informative PR campaigns which leverage our experience and connections in the specialist media and industry. We work closely with our clients to conceive and execute PR and marketing campaigns that meet their specific needs, objectives and budget.
Our award-winning agency contains dedicated marketing specialists who can relate to your company’s needs, and know how best to bring its story to life. This takes our adtech clients to the next level through maximum coverage with journalists, investors, and the entire, fast-growing industry.
What we do
Our strategies for adtech and marketing services PR campaigns will position your brand as an expert in the field, using thought leadership opportunities – such as white papers, speaking engagements, events, conferences and panel discussions – to position your brand at the forefront of the industry, and present your brand to marketing decision makers at companies that are likely to purchase your products or services. Our expert team will also leverage social media to generate new leads and business results, by pinpointing key audiences, selecting the right social platforms and positively establishing your brand’s identity. Finally, our compelling content will boost your digital marketing strategies – including everything from SEO and newsletters to industry articles. We will develop and incorporate content based on buyer profiles and personas that strategically align with your adtech marketing messages.