Media & Arts

What is it?

Media and the arts in Latin American are more relevant today than ever. Throughout the 20th and 21st centuries socio-political transformations, migration, exile, and diaspora have all helped contribute to the internationalism of Latin American art. As a result of these networks of exchange, which began before colonization and continue to this day, modern Latin American art is difficult to categorize, as the product of unique multicultural conditions.

It has also traditionally been marginalised by museums, collectors and institutions in favour of Western art – even within the region itself – but that all looks to be changing, as a number of artistic initiatives aim to promote Latin American art as a force to be reckoned with, both domestically and overseas. Successful events such as Argentina’s ArteBA, South America’s longest-running art fair, are putting regional artists on the map and attracting praise and investment from abroad.

Future Use and Need for Media & Arts PR

PR is a brilliant tool for artists to generate buzz around their work and new projects. In these times of short attention spans and information at our fingertips, it is becoming increasingly important for artists to differentiate themselves and stand out to potential buyers. Media and arts PR allows artistic institutions – from individual artists to galleries, collections and museums – to promote their work by allowing for a wider media outreach and greater focus on the right target audiences and gatekeepers, from journalists to collectors, curators and buyers. Event management, partnerships, press coverage, targeted social media management and smart online engagement are all ever-more vital devices that the modern-day Latin American artist can, and should, use to engage effectively with their audience.

Strategic thinking is crucial to the successful execution of a PR plan. Knowing what you want and when you want it is key, from identifying exactly who your audience is to developing your message and brand, based on a timeline of your goals and achievable targets. Having access to a PR agency with years of experience in the media and arts world can make all the difference and ensure optimal results and return on investment for dedicated media and arts operatives.

How we can help?

An award-winning Brazilian and Latin American PR agency with unrivalled contacts across the media and art world, we aim to place our clients’ brands and work in front of the right people, harnessing their passion to ensure they are noticed and embraced by those that matter most. Our established relationships include leading arts institutions, celebrities, bloggers, editors, influencers, as well as freelance journalists. Using our network, we bring creative and eye-catching campaigns to life, opening up new channels and platforms for meaningful and persuasive content that has an impact, delivering tangible results in the market.

What’s more, we move with the times. The constantly evolving sphere of technology and the resulting fragmentation of consumer attention across multiple avenues – TV, the internet, mobile devices – has forced brands to reassess how they engage with consumers. In this world of empowered consumers and reduced barriers between people and brands, we recognise the need to diversify our approach and means of communication.

What We Do

We work closely with our clients to boost their brands and services to the highest possible level of coverage among audiences, young and old, who are interested in all kinds of art. Our approach raises consumer awareness, increases brand recognition and capitalizes on the groundswell in the Latin American art scene, for the mutual benefit of all involved.