In the world of today, technology affects nearly every aspect of our daily lives, bringing with it both opportunities for disruption and innovation, and new challenges to be overcome. Technology is fast-changing by its very nature, sparking unprecedented innovation on a global scale. This in turn leads to brand new business models and company archetypes, and has a major knock-on effect in the industries affected by new technologies, from health to energy and beyond.
Technology
What is it?
Technology in Latin America
Long considered a global supplier of commodities, Latin America has recently begun to develop its own world-class tech firms as well. The region is ideal for the development of exciting local and international start-ups, with no shortage of issues that technology could potentially help to resolve, from gridlocked traffic to home security. 415 million people on the continent are mobile phone users, 63% have mobile internet access, and vast swathes of the population are addicted to social media – Brazil and Mexico have the third and fifth most Facebook users in the world respectively. Not to mention the growing presence of Google, Uber, Airbnb, Instagram, and nearly every other major global tech company in the region.
Future Use and Need for Technology PR
In the face of industry-wide uncertainty, tech companies need to build a trustworthy brand and meaningful stories that resonate in a crowded industry, appealing to customers, employees, investors, stakeholders and influencers. All this while working across geopolitical boundaries and remaining respectful of different Latin American cultures. In order to navigate this environment of constant change it is essential for brands to partner up with an effective communications team.
How Can We Help?
Sherlock Communications works with tech companies, from disruptive start-ups to blue-chip brands, to build their image and reputation, assisting them in marketing their products, increasing engagement and standing out in their field.
Our combined expertise with practice areas such as digital marketing, corporate reputation, employee engagement, public affairs and crisis management makes us an agency with sufficient knowledge and capability to evolve tech companies whilst promoting their vision and protecting their reputation as they grow.
What we do
By combining data work and our PR and marketing expertise with outside-the-box thinking and common sense, we take the guesswork out of technology PR and marketing, delivering creative and compelling campaigns that speak to the hearts and minds of tech professionals and consumers alike, delivering measurable returns on investment. This integrated approach generates real buzz around new or existing tech services, leading to a measurable boost in brand recognition and KPIs.
Client Coverage
Here are some of the publications where we’ve placed stories from our clients: