In 2020, global economies were severely affected by the Covid-19 pandemic. Yet, not even this challenging scenario can slow the growth of the video streaming market in Latin America. As expected, the social isolation mandated in the wake of Covid-19 was actually a driving factor for the segment.
Sherlock Communications, award-winning Latin American PR and digital marketing agency commissioned a new market report that confirms the video streaming market in the six largest economies of the region actually benefited from pandemic-led social isolation orders, with international heavyweights such as Disney+, Hulu, HBO Max and ViacomCBS preparing announcements within the region next year.