Strategic planning and consulting

Sherlock Communications > What We Do > Strategic planning and consulting

How does strategic planning and consulting work?

As strategic planning and management consultants, we work with a variety of organisations to develop and implement effective strategies that align with their business objectives. Our goal is to help our clients overcome challenges, seize opportunities and achieve their full potential through tailored strategic planning and consulting.

We begin our work by conducting a thorough analysis of the organisation’s strengths, weaknesses, opportunities and threats. This involves collecting data, conducting research and holding interviews with stakeholders to get a deeper understanding of the organisation’s operations and environment.

Once we have gathered the necessary information, we work collaboratively with the organisation to define the problem or opportunity that needs to be addressed. We then develop a strategic plan that outlines the specific steps that will be taken to achieve the organisation’s goals. This plan includes a detailed analysis of the market, competition, customers and other relevant factors, as well as a timeline and action plan for implementing the strategy.

We work closely with our clients to implement the strategic plan, assigning responsibilities, establishing timelines and monitoring progress against the plan. We ensure that any issues that arise are addressed quickly and effectively and that the plan is executed smoothly.

Monitoring and evaluation are critical components of our consulting process. We work with our clients to track progress against the plan, analyse results and make adjustments as needed. We use data-driven decision making to ensure that the plan remains on track and that the organisation is achieving its goals.

Finally, we work with our clients to continuously improve their performance. This involves identifying opportunities for growth, innovation and process improvement. We work collaboratively with the organisation to identify areas where improvements can be made and develop strategies to implement them.

In summary, when providing our clients with strategic planning and consulting, we work closely with our clients to develop and implement effective strategies that drive growth, increase profitability and achieve long-term success. We bring specialised expertise, tools and techniques to the table and work collaboratively with organisations to ensure that the strategy is aligned with their goals and values. By working together, we help organisations overcome challenges, seize opportunities and achieve their full potential.

Communication agencies can help a company's strategic planning and consulting

As a communication agency, we can be a valuable partner in helping a company achieve its business goals and objectives. With our specialised expertise and services in the area of communications, we can assist a company in developing and implementing a comprehensive communication strategy that aligns with its strategic and consulting plan.

We understand that effective communication is essential for building brand awareness, managing reputation, engaging with stakeholders and driving business results. However, developing and implementing a communication strategy can be a complex and time-consuming process, especially for companies that lack the necessary expertise and resources.

This is where we come in. By partnering with us, a company can access specialised expertise and services that can help it achieve its communication goals more efficiently and effectively.

One of the key ways in which we can assist a company’s strategic and consulting plan is by developing a clear communication strategy. A communication strategy outlines the key messaging, target audiences, communication channels and tactics that a company will use to achieve its communication goals. By working with us, a company can develop a communication strategy that aligns with its overall business goals and objectives.

We can also help a company build brand awareness and recognition through targeted and effective communication campaigns. This will increase the company’s visibility and help it stand out in a competitive market. By developing compelling content that engages the target audience, we can help a company to build a strong brand identity and establish a loyal customer base.

In addition, we can assist a company in managing its reputation by monitoring and responding to online and offline conversations about the company. This will help the company stay ahead of potential issues and maintain a positive image in the eyes of its stakeholders. By proactively managing its reputation, a company can protect its brand and build trust with its customers.

Another way in which we can help a company is by measuring the effectiveness of its communication campaigns. By using data and analytics, we can help a company to identify what is working well and what needs improvement. This will enable the company to make data-driven decisions about future communication strategies, ensuring that its communication efforts are delivering the desired results and maximising its ROI.

Business-Focused Approach

We at Sherlock Communications have a different view on strategic planning and consulting  than most communications agencies in Latin America.

A single principle governs our approach to strategic planning: no matter how creative, a campaign’s effectiveness will ultimately be measured by the business problems it solves for our clients.

And as many will attest to, doing business in Latin America can be complicated.

Other agencies may adopt a “cookie-cutter” approach, duplicating tactics and models from previous campaigns, but Brazil and the wider Latin America are diverse and often challenging markets which we believe require a more business-oriented approach.

Our public relations in Brazil and abroad have taught us that the strategic planning and consulting tactics, messages, media and channels which work for one brand will not necessarily work for another.

Our methodology starts with a full interrogation of your business objectives, your target audiences, the actions or behaviour you wish them to take and where exactly your brand and offering fit within the broader competitive media and cultural landscape in Latin America.

Once we have established the nature of your challenge and opportunity, we set plain objectives, KPIs and a well-defined tactical plan and roadmap that will help your business achieve clearly measurable results. All this because we know the communication market very well, because we have a differentiated and customised Latin American Network for each campaign and client.

Whatever your sector and whatever your budget for marketing and communications in Latin America, our aim is to provide the flexibility, recommendations and advice required to identify the most effective solution for your circumstances. Contact us to learn more about our strategic planning and consulting services.