YouTube SEO Services

The mass availability of videos on its platform prompted YouTube to organize all this content within its search engine – allowing users to easily find the videos which are of greatest interest to them. The platform ended up creating an algorithm capable of ranking the best content for each individual search.

Today, companies seeking greater visibility for their audiovisual content need to adopt video optimization strategies to obtain an optimal position – these strategies are referred to as SEO for YouTube.

Before we examine how SEO works on YouTube, it’s worth defining what SEO is. Search Engine Optimization is a set of techniques, typically split into technical SEO, on-page and off-page SEO, whose main goal is to achieve strong positioning for a website’s pages on Google and other search engines, thus generating organic traffic.

SEO seeks to “conquer” the top positions of Google’s search results pages. But that’s not as simple as it may sound like. The platform is attempting to organise infinite information in a universally accessible way, and it wants to show its users the best possible results for their searches.

As a result, Google has developed an intelligent algorithm, capable of identifying pages which offer a good user experience, and eliminating those that rely on spam or plagiarism from its search results.

The same thing happens on YouTube. Videos shared on the platform last a lot longer than a few days and weeks – they can bring in results over the course of several years. And since people come to YouTube in search of things they want to watch, our content needs to be optimised so it shows up in their search results.

This is where SEO for YouTube comes in. The goal is to prepare our video so the platform delivers it to as many viewers as possible. And what’s more: so it  reaches the people most likely to watch it – thus providing them with the best user search experience possible.

When a user types a search term on YouTube, the platform scours its database of channels and videos to deliver the best results, displayed by order of relevance. To determine which results are best for each user, the algorithm considers a number of factors.

When we upload a video to the platform, YouTube does not interpret its contents right away. We need to show the platform who we think this content may appeal to. To do so, we need to provide accurate information to help the YouTube algorithm understand our content and deliver it to interested parties.

Performing SEO on YouTube involves the information added to the video at the time of publication, such as its title, description, tags and even captions. All of this information combines to make YouTube understand our content, and value ​​it when it comes to displaying search results.

This is why keyword selection is essential to helping people find your content. With the right keywords, YouTube can identify your video’s main theme, index its content and help users find it easily. Keywords should be used in specific fields, such as the video title, tags, and description.

In addition to a catchy title, you will need to create interesting descriptions. Talk a little about the main topic of your video, and what the user will discover in your content. And keep the main description information at the beginning of the text, because only a snippet will appear in search results.

Capture your viewers’ attention in the first few seconds of your videos by delivering creative, high-quality content. You may also wish to turn to a dedicated agency to help you with these production services throughout the entire process.

Think about how you want your audience to navigate through your channel and categorise videos accordingly, using keywords to optimise your content. Creating a content playlist is the first step to create an organised channel, and each playlist can refer to different subjects.

• Using tools to identify popular keywords and their synonyms. Including these terms will help you maximise search traffic;
• Choosing one or two main words that describe your video, and highlighting them prominently in the title and description;
• Selecting a video category. YouTube has a variety of category options to choose from, so you should be able to identify a suitable category for your videos. You can select category options when uploading your video.

If you are looking for help, we at Sherlock Communications can work with your business to increase visibility using YouTube SEO techniques. We have the required credentials and knowledge to provide the support and insight which your brand needs to execute its global communications and business strategy.

We can also help your business to establish strategic communications, keep the brand strategy aligned with your objectives, and reduce the gap between how your company is seen, and how it wants to be seen. Get in touch with us!