Link building

Did you know that the portals that link to your website send trust signals to search engines such as Google? Quality backlinks can strengthen your website’s reputation among search engines. Our link building services are designed to make this happen, without relying on obvious link schemes or adding out-of-context backlinks to pre-existing content. 

If you’re applying one or more SEO strategies to your website, or are planning to do so in the future, you should consider the off-page strategy of link building. On this page, you’ll find everything you need to know about this digital marketing strategy, and how it might be the missing piece to achieve an improved ranking for your website today.

Link Building services consist of linking pages internally within a website, and obtaining backlinks from other, external websites. 

The former helps to boost the authority of hyperlinks which are distributed throughout the website. This is mostly done by adding internal links on pre-existing pages, or in new blog posts, and should be done as logically as possible to yield the best results. 

On the other hand, the latter aims to obtain backlinks from other portals, and is the main focus of most link building campaigns. 

This type of external approach is typically composed of three key steps:

1. Producing relevant, exclusive content containing a hyperlink to a strategic page of your website;
2. Contacting high-quality outlets in a specific country or region where you would like to improve your website’s ranking;
3. Sending the content and making sure everything is published as planned — particularly the anchor and link used. 

This is easier said than done, and a carefully-built strategy is required, so it helps to have the support of specialists who can ascertain:

• the optimal section of the article for the hyperlink;
• which terms to use as anchors;
• which pages should be prioritised;
• which are the best portals to obtain backlinks from.

Besides, receiving backlinks from any old website is not a healthy strategy — it may work for a little while, but what your website really needs are high-quality backlinks. A badly executed link building strategy could turn into a disaster and be penalised by Google, leading to your website being poorly ranked or even removed from the results pages — which is something you definitely don’t want to happen! 

Nowadays, an SEO agency has to consider several criteria to ensure a link’s quality, including:

• the Domain Rating, as calculated by Ahrefs;
• the Domain Authority and Spam Score, as calculated by Moz;
• the portal’s backlink profile;
• Estimated Organic Traffic;
• making sure that the portal isn’t part of a PBN; 
• topics which the portal usually covers and has authority on;
• and more. 

The role which content plays in the link building process may not be immediately obvious. It may seem like you can write about anything, and simply add in a hyperlink to your website before publishing. But this is not the case. 

Content should cover a topic which relates directly to your services or products. In addition, the hyperlink should be added in organically, and not randomly or out of context. 

The articles produced for the link building process don’t necessarily have to mention your brand, but can be extremely helpful for educating your target audience. These link building articles serve to show them the solutions for issues which they may not even have perceived yet. And once they decide to take action, your website will be there to help.

• Beyond other SEO strategies, link building represents an unique approach which cannot be replaced.
• It helps to enhance one of the characteristics which search engines care about the most when deciding which page should appear first among their search results. 
• Well-executed link building services will help to improve your website’s rankings on search engines over time;
• Engaging content which links to your website is  likely to drive traffic there as well.

A backlink audit is a strategy based on analysing the portals that link to a website, and compiling a list of all the sites which are spammy or potentially harmful to your backlink profile. Once the analysis is complete, the list is uploaded to Google Search Console as a disavow file, which shows the platform that you have no interest in being associated with these low-quality portals. 

Backlink audits should be considered as a complementary effort to link building. Without it is harder to control all the websites that link to one of your pages. And having the support of a trustworthy link building company is key.

A long-term link building strategy will help your website to appear first among the results in Latin American countries where you are looking to grow your business. If you already have other SEO strategies in place, it could be the missing piece that allows your presence on search engines to really grow. 

Ready to increase your presence? Our team of link builders is responsible for several successful campaigns, and is ready to help you apply this strategy to your website in a customised and localised way. Whether you’re planning to build internal or external links, get in touch to learn more about our link building services, and take your website to the next level.

At Sherlock Communications, we understand the importance of link building in boosting SEO and online visibility. Our comprehensive link building service is designed to enhance your website’s authority and drive organic traffic. 

Below are the answers to some other frequently asked questions about our link building service: