The CSR landscape in Latin America is at a crucial juncture. The region has been key in developing global corporate social responsibility (CSR) technical standards, and the subject of greater corporate responsibility has become prominent in global corporate thinking.
Yet, there are also certain challenges to consider when planning and implementing CSR policies. In this ebook, we asked non-governmental organisations what they think, and what are the most important considerations for companies when developing CSR strategies to fit unique local contexts.
The Sherlock Communications Corporate Social Responsibility Report in LATAM 2024 is an indispensable guide for international companies that wish to prioritise and adopt CSR efforts in this vast region.
CSR impact on consumer behaviour
Based on our comprehensive survey conducted with more than three thousand people across six Latin American countries (Argentina, Brazil, Chile, Colombia, Mexico and Peru), our Corporate Social Responsibility Report in LATAM provides exclusive data on Latin American consumers’ opinions, behaviour and expectations.
We discovered that Latin American consumers place great importance on CSR initiatives and communications.
In fact, 81% of Latin American consumers say CSR practices significantly affect their opinion of companies. But the influence of CSR activities goes beyond reputation, and actually impacts Latin American consumer decisions. Most (72%) of Latin Americans we contacted said they only buy from socially responsible companies.
The NGO voice
We engaged with nearly forty non-governmental agencies across Latin America in our 2024 CSR report, to understand the main challenges they meet when it comes to corporate social responsibility engagement, and asked them how companies can improve.
