Abraço Cultural is an initiative by the Atados social platform which, after holding the first Refugee World Cup, launched a more long-term project to contribute to the integration of these refugees in Brazil. With a presence in Rio de Janeiro and São Paulo, the NGO and language and culture school exclusively employs refugees, enabling them to teach and thus promoting a rich exchange of experiences, with the intention of breaking down cultural barriers.
Abraço Cultural now includes more than 3,400 students, 90 trained teachers and 2.5 million reais in income generated for refugees. As part of our commitment to international cultures coming to Brazil, Sherlock Communications runs a pro bono, integrated campaign for the NGO. Our work includes creating and pitching press releases and features to national, regional and trade journalists, across print, broadcast and online, as well as supporting Abraço’s volunteers in interviews, event planning and social media and website management.