Latin American Culture

In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin…

The countdown to the 2027 Women’s World Cup has begun: just over two years remain until Brasília, São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Porto Alegre, Fortaleza, and Recife host one of the biggest sporting events worldwide. The World Cup will not only generate millions in sports tourism and related services but will also…

Now everyone wants to be Latino, but they lack the flavour, drums, and reggaeton,” with this line in “El Apagón,” Bad Bunny succinctly and objectively sums up the global rise of Latin American artists. A region full of originality, energy, and nuances. The “Latin style” has become a global trend, with our customs, music, and…

Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this reason, understanding what makes this…

For many, coffee is a daily ritual that marks the start of the morning; for others, it’s a break from routine or an excuse to share moments with others. Whether taken black, with milk, strong or mild, few people realise that coffee in Peru is not just a beloved beverage but also a vital economic…

As the year comes to an end, many people start thinking about their New Year traditions. In Latin America culture, it’s no different: each country has its own way of ringing in the new year with unique customs and celebrations. These traditions, marking the end of one chapter and the start of another, are more…

Sports Marketing is a branch of communication focused on attracting and engaging an audience passionate about the sports world, creating highly profitable business opportunities. It brings together fans, brands, and sports organisations, creating unique experiences, building loyalty, and boosting revenue. To do this, it uses traditional marketing strategies such as defining personas, conducting market research,…

CCXP 2024 promises to bring unprecedented experiences. Also known as Comic Con Experience, it takes place annually in São Paulo and is one of the largest pop culture events in the world. And, as they say, “nothing is created, everything is copied,” the grand event is inspired by fairs such as the San Diego Comic-Con,…

You’ve likely watched an episode of a series where a religious holiday is celebrated. If you think you haven’t, consider special dates like Christmas, Hanukkah, Kwanzaa, Easter, weddings, and other celebrations, or even some advertisements featuring Christmas trees or rabbits. If you pay attention, you’ll notice we’re surrounded by symbols from multiple religions, made possible…