Uncategorized
5 lessons communicators can take into account in 2021
If there is a year which will not fade from the collective consciousness any time soon, it’s 2020. The COVID-19 pandemic has profoundly marked the lives of practically everyone. Mass hospitalizations, deaths and economic…
Crisis management in Argentina
Complex scenarios or unexpected contexts can create in companies a need for crisis management in Argentina. Whether local or foreign, carrying out a quick and effective strategy will help you achieve a better response…
The growth of streaming services in Argentina in 2020
It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…
How press management has changed during the pandemic in LATAM
Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…
The importance of corporate reputation in times of social crisis
COVID-19 is causing a level of turmoil, instability and crisis in the economic, social and political spheres that the world has not seen in a long time. All nations are struggling daily to understand and identify…
5 Times Brazilian Memes Took Over the World
Brazil, which has the fourth highest number of internet users in the world, has carved out a weird, insular and largely non-Anglophone corner of the world wide web thanks to an unstoppable barrage…
The couch at home: self-isolating psychotherapy during the COVID-19 pandemic
With more than 200 psychologists per 100,000 inhabitants, Argentina has more psychoanalysts per capita than any other country in the world. People seek them out in difficult times, when they need a professional…
Buy local – help others
We have to distance ourselves today in order to hold each other closer, said Martin Vizcarra during his press conference announcing an extension of the state of emergency in Peru…
Communication in the pandemic age
The context is uncertain, as humanity is experiencing the first pandemic of the social media era. Never before has a pandemic been unleashed on the world with such intensity, at the same time…
Four Brazilian TV shows you need to watch
Brazil’s film and television industry is known worldwide for its soap-operas and some classic movies, like 2002’s City of God. Over the years, the country has branched out into another medium that is becoming more accepted…
Inclusive language: how to communicate with everybody
