Latin American Culture
4 Peruvian customs during their national holidays
3 challenges to overcome when doing business in Guatemala
6 absolutely iconic cultural aspects of Argentina
Cultured, tardy, passionate, devoted, argumentative, energetic… There are countless traits that all Argentines can identify with. Get to know some of Argentina’s most striking cultural aspects in more detail.
Latin America: location, influences and more
Latin America is a region that prompts many questions in foreigners’ minds, especially since it is usually depicted abroad through stereotypes. We invite you to leave those stereotypes behind…
Sherlock SP Team Supports Brazilian Rugby
In keeping with our Anglo-Irish-Brazilian roots, we love rugby here, and are proud supporters of Brazil’s rugby team! The Sherlock São Paulo team went out last Friday to show our support for the Tupis…
Was a staged robbery really part of the Olympic opening ceremony?
While the 2014 World Cup featured many tasteless examples of opulence and sponsors’ champagne dos, the Olympics organisers seem to have learned some imporant lessons from FIFA…
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
