Public Relations

In a dynamic and challenging environment like Latin America, assertive communication becomes a key tool for building strong client relationships. Speaking well is no longer enough; it’s about connecting, understanding needs, and setting clear expectations. And this is not just a matter of style—it’s about results. Assertive communication: why it’s essential in Latin America Latin…

In a country as diverse, politicized, and dynamic as Argentina, achieving effective media communication is no easy task. For local businesses and, especially, international companies, understanding how the media landscape works, what journalists expect, and how to build genuine relationships is essential for successful PR in Argentina. At Sherlock Communications, we’ve put together this practical…

Where is Frisby from? In Colombia, that question is hardly ever asked, because for years it has been one of the country’s most recognised brands. “Nadie lo hace como Frisby lo hace,” the jingle that defines it, is a very well-executed reputation management strategy that has become ingrained in the Colombian collective imagination. Frisby’s significance…

PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is…

When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product…

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide…

The year 2024 marked a turning point in global politics, showcasing the essential role of public relations in building narratives, shaping perceptions, and connecting with audiences. Leaders from Latin America to the United States utilized political communication to strengthen their leadership and overcome challenges. In Mexico, Claudia Sheinbaum made history as the first female president….

The role of public relations (PR) in marketing has become more important than ever in a market where competition is fierce and consumers are bombarded with information from a variety of sources. PR acts as a bridge between organizations and their audiences, building relationships based on trust and credibility.  As companies strive to differentiate themselves…

PR and SEO, Public Relations and Search Engine Optimisation, are distinct strategies, yet they share a common goal: to build and promote a brand’s presence. Each plays a pivotal role in strengthening a business within its market. When these two disciplines collaborate, the results can be truly remarkable. SEO focuses on improving a website’s position…

When we talk about Free Press, many immediately think of stories making headlines for free. However, in Colombia, Free Press isn’t just about saving money—it’s an opportunity to genuinely connect with a country rich in nuances. This market is characterised by its cultural diversity, marked regional differences, and an audience that, more than in other…