Public Relations

Working as a public relations consultant goes beyond promoting and maintaining the image and reputation of brands. This explains why there are a lot of people who aren’t sure what a PR person does — and why I’m here to explain it to you!  Employees in this area think strategically about how their clients can…

When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…

Much is said about how traditional media in Brazil is losing space to the advance of technology and new ways of consuming information. But is that really the case? True, with the democratization of internet access and the arrival of streaming services, people’s habits have certainly changed. They no longer watch television at the same pace as before…

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…

Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…