It would be impossible to describe the entire landscape of Mexico in just one post, but here’s an overview of what you’ll find if you visit this diverse country. In addition to its stunning beaches and beautiful lakes, it has snow-capped mountains and lush jungles, deep canyons and rugged coastlines. It’s also home to more than 10 million people in the city of Mexico alone, making it one of the largest cities in the world by population. One place you can learn about some of Mexico’s unique landscapes is The National Museum of Anthropology in Mexico City.
The most effective Mexican PR and communications campaigns should be specific to the country, and its various cultural idiosyncrasies should be well understood with the help of your local Mexican PR agency. The Mexican populace can be understandably offended with insensitive messaging, and they have long memories, so it is prudent to plan and localise campaigns with care. A campaign that was a resounding success in Argentina may mean very little, culturally, to a Mexican audience, and may have an effect that is opposite to that desired.
Advertising in the print media in Mexico is not cheap and can be found to be on a par with rates in large international cities. Advertising on billboards is still common practice in Mexico, and there are more than 100 billboard companies, with a range of products. The ideal campaign for your product will largely depend on what you are selling, and to whom. Your PR agency will help you to identify the most appropriate way to get your brand message across to your select public and will have the media contacts to ensure maximum exposure.
