Cryptocurrency and Blockchain PR

Sherlock Communications > What We Do > Cryptocurrency and Blockchain PR

What is Blockchain?

The way we transfer things of value, such as money, goods, property, work etc. is changing, and the way we trust and use third-party organisations is adapting accordingly. Blockchain is the innovative system powering these developments, changing how we live, work and interact.

How does it work?

Blockchain is one the world’s fastest-growing industries. It’s an open, growing database using maths and cryptography. Data is recorded publicly, storing blocks of other people’s information across a public network in chronological order. Decentralising and distributing chains of data blocks prevent any central organisation or person from ‘owning’ either the system or all the data. Entire communities help run the system and they are able to review and authenticate data. This guarantees authenticity and security since nothing can be edited centrally, counterfeited or used to take down or corrupt the system.

Household example

Cryptocurrency is opening the doors to a new future in the global finance market. It can be used either in-person or through online transactions, often conducted through mobile payment from a digital wallet.

Bitcoin’s enabling of the peer-to-peer exchange of currency is a key example as there is no bank, financial organisation or government involved. The system is such that you can transfer funds directly from a person or business, enabled by individuals who validate others transactions and earn a small commission. Blockchain is used to track the record of digital cash ownership, meaning that only one person can own the bitcoin at any one time, and can only spend it once – unlike counterfeit money in the physical world. By giving consumers greater freedom and control over their assets, this form of blockchain provides a greatly needed service, since over half the world’s population does not have access to the global financial market.

How we can help

Sherlock Communications has a proven track record of executing PR campaigns that educate, engage and increase brand value and client visibility among the media and the blockchain community in Latin America.

By grasping our B2B and B2C fintech and crypto clients’ needs and business objectives, we have created optimal cryptocurrency PR campaigns that bring their stories to life. We establish a relationship built on trust and transparency, crafting stories and creating a variety of campaigns on a long-term, strategic basis. This includes token PR, coin PR and crypto PR.

Strategic communications and working with the right media outlet at the right time is essential. We create effective and targeted media relations, and leverage our considerable media network across Latin America. We know which stories will resonate with the right outlets, enabling us to access to the biggest influencers online. By placing thought leadership articles in key, relevant publications and establishing your organisation as a key player, we get your story read by the key decision-makers in the industry. This prominence among journalists, investors, and the blockchain community takes our fintech and crypto clients to the next level, creating an impact and achieving our clients’ business objectives.

Client Coverage

Here are some of the publications where we have placed stories from our clients:

  • America Economia (Análises e Opinião)
  • Forbes
  • America Economia
  • UCOINVEST
  • Exame
  • InfoMoney
  • Tecmundo
  • Cointelegraph
  • Guia Do Bitcoin
  • Bitcoin Exchange Guide