Public Relations
How does technology affect public relations professionals’ life?
Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…
How to get the most out of Event PR
An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…
What is a pitch in public relations?
Many people maintain that there is nothing more difficult than writing a press release, passing on pertinent information about your client’s product or innovation to journalists, and leaving them curious…
Sherlock Communications strategies to increase Pimp my Carroça’s brand awareness
There is no doubt we are facing an unprecedented situation around the world, and while we cannot be around people right now, that doesn’t mean we can’t be close. As we know, not everyone…
#AbraceDaí campaign by Sherlock Communications and Abraço Cultural supports refugees in Brazil amid the Covid-19 crisis
A hug has power. The power to welcome, comfort, transform and, at times, even heal. The spread of Covid-19 in Brazil has led to a period of social distancing, to preserve our health and that of our families…
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…
PR in the travel and tourism industry: shaping a favorable image
Travel and Tourism is one of the world’s largest economic sectors. According to the World Travel & Tourism Council (WTTC), the industry supports 1 in 10 jobs (319 million) worldwide…
Sherlock Communication’s team member joined São Paulo Fashion Week catwalk
Fashion isn’t all about the latest trends, it is a form of art – a way of expressing an idea, a feeling or a belief. Many stylists all over the world have been using their visibility…
China’s National Tourist Office partners with Sherlock Communications to promote event in Latin America for the first time
A night of dancing, music, and food brought together tourism representatives of two of the world’s largest nations – China and Brazil. The celebration held on Friday, October 19th, called…
With so many advances, will the lamps continue to transmit light?
Almost 150 years ago, Thomas Edison realized that by heating a carbon rod to a certain temperature, it emitted light and thereby created the first marketable incandescent bulb…
BA crypto modernizes Argentina’s tax system, elevating its crypto economy
Mastering YouTube SEO: Boost Your Video Rankings
Digital Marketing Podcasts 2025: Must-Listen Shows for Marketers
