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History of Colombia: a paradise that makes the world fall in love
This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…
How to increase sales: 4 actions that can truly help your company
The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…
How to measure the results of a PR Campaign
A PR campaign is made up of planned actions that have communication as their goal. To achieve this objective, you need to take into account what you want to convey, i.e. the message, and who you want to reach…
How press management has changed during the pandemic in LATAM
Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…
What is proactive public relations, and how can it help you
Reputation is increasingly important for organizations and brands, not only as the key ingredient for building prestige, but also as the intangible asset that allows them to connect with the general public and create…
The importance of corporate reputation in times of social crisis
COVID-19 is causing a level of turmoil, instability and crisis in the economic, social and political spheres that the world has not seen in a long time. All nations are struggling daily to understand and identify…
How to build relationships with journalists and why it matters
As obvious as it may sound, in the world of communications the most important thing is to communicate. When choosing to follow this professional path, it is important to know that your career will be shaped…
The couch at home: self-isolating psychotherapy during the COVID-19 pandemic
With more than 200 psychologists per 100,000 inhabitants, Argentina has more psychoanalysts per capita than any other country in the world. People seek them out in difficult times, when they need a professional…
Buy local – help others
We have to distance ourselves today in order to hold each other closer, said Martin Vizcarra during his press conference announcing an extension of the state of emergency in Peru…
Influencer marketing: followers, engagement and balanced content generate business opportunities
Influencer marketing, a term already present in the market and popularized by the growth of social media, is the strategy used by companies to promote their products and services through influencers…
BA crypto modernizes Argentina’s tax system, elevating its crypto economy
Mastering YouTube SEO: Boost Your Video Rankings
Digital Marketing Podcasts 2025: Must-Listen Shows for Marketers
