Uncategorized
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
February 4, 2016
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
August 10, 2015
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
June 12, 2014
Recent Posts
Paleta frontón: the Peruvian sport picking up fans all over the world
September 15, 2023
How do you obtain customer feedback in Latin America?
September 8, 2023
Why is planning so important in the public relations process?
September 1, 2023
How long is a press release supposed to be?
August 25, 2023
