Latest Posts
Technology in Peru: How this industry has changed in recent years
When talking about technology, many people think that Peru is a backward country, that it does not have the capacity to develop and innovate in this field, and that its population is still reluctant to apply technological tools. However, this perception is not entirely true as Peru has made significant progress in science, technology and…
February 23, 2024
How should advertising be carried out in sports betting in Brazil?
In recent years, sports betting houses have experienced an exponential growth in Brazil, driven by the growing popularity of the sporting universe, especially football. This phenomenon attracted the government's prompt attention, leading it to direct its efforts towards regulating sports betting advertising. According to a survey published in 2023 by Datahub, sports betting grew by...
February 16, 2024
Education in Brazil: our journey of transformation and collective growth
Exploring the rising education landscape driven by innovation and investment As education enthusiasts, we witness the vibrant Brazilian educational scene with optimism and interest. The growth of the sector, driven by several fronts such as Distance Learning (EAD), language schools and competition courses, reveals a journey of transformation and growth. The recent ENEM (Exame Nacional...
February 9, 2024
What is Integrated Marketing Communication?
Discover how Integrated Marketing Communications (IMC) can drive your business growth and competitiveness. In a highly competitive and constantly evolving business landscape, Integrated Marketing Communications is a fundamental element that plays a crucial role in the promotion and success of companies. Integrated Marketing Communications (IMC) allows organizations to consolidate their marketing messages and strategies across…
February 2, 2024
Profile on LinkedIn: boost your career
If you’re a marketing professional, you will have certainly heard about LinkedIn, or perhaps you already have an account. But if you’ve already got one and don’t know how to use it to your advantage, don’t worry, here are our tips for boosting your profile on Linkedin, in order to increase your reach and make...
January 26, 2024
How artificial intelligence and public relations can go hand in hand
While human touch will prevail, there are many ways we can make artificial intelligence and public relations work together in order to execute more efficient and strategic campaigns. Robots can certainly write press releases, but that won't be vital to the future of this industry. Decision making is the most important process in any company....
January 19, 2024
5 email marketing benefits for businesses
Email marketing is just one of the wide variety of inbound marketing techniques available to companies looking to increase their customer reach. Email marketing benefits are by no means small, and can help to make potential customers aware of new promotions, new products, and to keep them up to date with new campaigns, with the...
January 12, 2024
Email Marketing: Step by Step to Set a Successful Campaign
In a digital world full of social media noise and flashy ads, it's easy to overlook the quiet, yet formidable power of email marketing, especially for small businesses and entrepreneurs. Picture this: there are 4.3 billion email users worldwide, imagine each of them as a potential customer, a loyal follower, or a brand advocate eagerly...
December 15, 2023
Christmas shopping: which products sell the most in Latin America?
Knowing which products are sold the most when people do Christmas shopping is fundamental to e-commerces and stores seeking to succeed this season with plenty of opportunities. Christmas in Latin America is one of the most awaited commercial dates in the second semester. For this reason, many brands invest in advance in marketing strategies and...
December 8, 2023
CADE Peru: A source of communication opportunities for companies
The most important business leaders meet every year in Peru. Are they taking advantage of all the doors that are opening up in terms of communication? CADE Peru is the most important business forum in Peru, bringing together leaders from the public, private and social sectors to discuss and propose solutions to the challenges facing...
December 1, 2023
Recent Posts
What’s new in Latin America? October recap
November 6, 2024
Peru APEC 2024, a gateway to growth and opportunity
November 1, 2024
Key Tips for Hosting a Corporate Event in São Paulo
October 31, 2024
Day of the Dead in Mexico: Marketing Campaigns That Honor Tradition
October 25, 2024