Latest Posts
What is Web3 and its relationship with cryptoassets?
Before we get into what Web3 is, it's important to remember that using the ethernet wasn't always an easy task. For years, people needed to have a landline phone connection, deal with unstable connections and try to find alternative hours to get a cheaper, more stable connection. People were still required to work with enormous...
November 24, 2023
Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…
November 22, 2023
How do you make a crisis management plan in public relations?
When you hear the term "crisis management plan" it can send shivers down your spine and cause you to worry. For just as in the economy of a country, a health crisis, or even in a marital relationship, a business crisis can shake the structures and generate many uncertainties. Even if a crisis is unwanted,...
November 17, 2023
Public relations campaigns: how to thrive in Latin America?
In today's fast-paced and interconnected world, the success of any brand is deeply intertwined with its ability to build and maintain strong relationships with its audience. This is where the Public Relations campaigns take into the spotlight, pivotal in shaping perceptions and fostering meaningful connections between brands and their markets. Often public relations are referred...
November 10, 2023
What lessons did the FIFA Women’s World Cup teach Latin America?
The FIFA Women's World Cup brought both prominence and evidence to a sport that is still subsidized and underestimated: women's football. Despite its growing popularity, the category still faces significant challenges based around the inequality of opportunities and deep-rooted prejudice in society. One of the main issues to be addressed is the disparity in funding...
November 3, 2023
Energizing the passion: the importance of sportive marketing in Latin America
Latin America is a region recognized for the abundance of civilizations and cultures that go back millions of years. But, however vastly different its peculiarities may be, the territory shares one big passion: sport. Within this context, we can talk about sportive marketing, which, over the last few years, has potentialized sport and entertainment in...
October 27, 2023
How is spring celebrated in Latin America?
From student celebrations to more traditional festivities, we will explore the different Latin American customs for celebrating spring arrival. From Mexico on the north, to the southern territories of Chile and Argentina, the vast Latin American territory holds unmatched cultural treasures. This extensive territory has one of the most rich and diverse cultural landscapes and celebrations. And…
October 20, 2023
Sabre Awards 2023: Sherlock Communications take three prizes home
This year was no different from the previous one: the team at Sherlock Communications won three awards for campaigns at the Latin America SABRE Awards 2023 with much pride, innovation and effort. Our professionals achieved great success in the categories of Influencer Marketing (Opera GXCapital), Financial Markets Communication (Janus Henderson Investors) and CEO of the...
October 20, 2023
What are the sports betting laws in Mexico?
Learn how gambling legislation works in the country and people's habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. In this article, we...
October 13, 2023
What is ASO in digital marketing?
Application search optimization, known as ASO, is a group of techniques with the goal of optimizing, promoting visibility and appealing to a mobile app in stores such as App Store and Google Play Store. The aim of this tool in digital marketing is to increase the position and the conversion rates, which also result in...
October 7, 2023
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