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If your goal is to launch a new brand, action, idea or product on the market, you need to know what a brand awareness campaign is. As we saw in our last PR 101, brand awareness is the recognition of a certain subject by…

Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…

Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…

The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…

There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…

Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…

It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…

15 years ago, having a website with a decent design would be considered enough, but the game has changed. Being familiar with what user experience is in website design will help you gain a better understanding…

Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…

E-commerce. You have probably already heard this expression before. But what is e-commerce, and what does it mean? E-commerce is an abbreviation of “electronic commerce”, the act of buying or selling products…