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How to communicate assertively in LATAM during the covid-19 pandemic: stay relevant
In existence since the last days of 2019, the coronavirus spread became a pandemic in mid-March this year, according to the World Health Organization (WHO), reaching every continent on planet Earth…
Staying healthy during quarantine: 12 tips to maintain physical and mental health
The health crisis brought on by the coronavirus has prompted many countries to impose a quarantine to safeguard the health of their population. This confinement means we have to stay in our homes…
The future of communication: PR challenges for the coming years
It goes without saying that the public relations (PR) industry has been evolving faster and faster since the advent of the internet, and even more so thanks to social media. A story can become old news…
How to be creative during quarantine: coronavirus can’t keep us in our creative BOX!
All over the world, people are experiencing an intense period of self-isolation and working from home. How to be creative during the quarantine is a key question for many people…
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…
#SomosResponsables: when the Latin American media joined together with the same message
There are times when disputes and disagreements are forgotten, in which unity becomes all-important for getting ahead and taking care of one another. This was the case in Argentina…
How to Survive in the Fake News Era
With the boom in social networks and the immediacy of information, it is increasingly common to fall victim to “Fake News”. But don’t feel bad, it happens to us all…
Using mass media to your advantage in the social media era
A lot of people don’t realise, but the advent of social media has made the spread of news so much more palpable for different generations. To stay informed, most people – especially the younger generation…
Diversity in the workplace: unity is strength
Every day, media outlets and social feeds around the world report cases regarding racial, religious and gender issues. It’s clear that respecting and celebrating differences is essential for society to grow…
Solidarity in Action
Chile is characterised by its solidarity, having had a history marked by natural disasters such as earthquakes, tsunamis, volcanic eruptions and forest fires, among others…
Are brands that work with micro-influencers successful?
Technology in Peru: How this industry has changed in recent years
