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Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…

Argentina is a country with 23 provinces that extend to the North, South, East and West, in addition to the Autonomous City of Buenos Aires. Its latitude and longitude contains different cultural traits, habits and even …

To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…

The City of Buenos Aires conjures many monuments and places in the collective imagination, such as the renowned Caminito de la Boca, with its narrow streets and colorful buildings, or El Obelisco, imposing its presence…

Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…

There are many words that symbolize Argentina to the rest of the world; Messi, Maradona, tango, mate, asado, dulce de leche… But there is one which dazzles even the most discerning palates: Malbec, a wine with Argentine…

Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…

It is practically impossible to talk about the growth of streaming services in Argentina without referring to the COVID-19 pandemic that is shaking the entire world. A consumption that at first glance seemed a luxury has…

15 years ago, having a website with a decent design would be considered enough, but the game has changed. Being familiar with what user experience is in website design will help you gain a better understanding…

Our brief history of Argentina begins with an arrival: in 1536 Pedro de Mendoza founded the city of Santa María de los Buenos Ayres, but its native population did not remain there. Buenos Aires is one of the few cities…