Latest Posts
What do a president and a beer brand have in common?
You would have to have been on another planet not to have seen not the international coverage of the Brazilian Zika crisis over the last three months. What you may not have seen are the many initiatives…
Sherlock partners with RedTorch, sports marketing agency
As you may have read in the press, we’re very happy to announce that international sports marketing agency RedTorch has partnered with Sherlock to assist sports organisations in the delivery of global…
Social media in Brazil: what is the typical diet?
Kantar IBOPE Media recently released a revealing infographic showing a ‘panoramic overview’ of the typical Brazilian’s social media consumption habits in 2015, based on the Target Group Index, polling 20,000 Brazilians…
The “optimal” exchange rate – cost effective v. effective?
Valor Econômico recently reported the conclusions of a new marketing study by economists André Nassif, Carmen Feijó and Eliane Araújo, which argues that after at least ten years…
Olympic Games: six things you need to know
For any international brand, launching or operating in Brazil can be a daunting experience and requires careful planning and commitment.
Why foreign brands should be wary of cultural mistakes?
Econsultancy recently published this article by me about the cultural pitfalls foreign brands face when entering the Brazilian market.They’ve been kind enough to let us reproduce it in full below.
6 absolutely iconic cultural aspects of Argentina
5 traits of a good spokesperson
