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E-commerce. You have probably already heard this expression before. But what is e-commerce, and what does it mean? E-commerce is an abbreviation of “electronic commerce”, the act of buying or selling products…

This brief history of Colombia begins with a walk… Far from the beaches of Bahía Port in his native Melbourne, with the soul of a backpacker and an adventurous spirit, Travis Crockett, a young Australian…

Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…

The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…

Latin America is a region that prompts many questions in foreigners’ minds, especially since it is usually depicted abroad through stereotypes. We invite you to leave those stereotypes behind…

A PR campaign is made up of planned actions that have communication as their goal. To achieve this objective, you need to take into account what you want to convey, i.e. the message, and who you want to reach…

Just like in other areas of human activity, the essence of PR (public relations), and of the effective press management of journalists and opinion leaders, is determined by effective communication that enables…

Reputation is increasingly important for organizations and brands, not only as the key ingredient for building prestige, but also as the intangible asset that allows them to connect with the general public and create…

COVID-19 is causing a level of turmoil, instability and crisis in the economic, social and political spheres that the world has not seen in a long time. All nations are struggling daily to understand and identify…

An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…