E-commerce took a long time to become popular in Brazil largely due to consumer mistrust of shopping online and immature logistics networks, but many have now been convinced by the convenience and economy of the online version of their traditional physical stores.
Today, Brazil is one of the most outstanding opportunities for online marketers in Latin America and the world, with a forecast of 12% growth for the e-commerce market in 2018 and a total of R$ 60 billion in sales, according to data of the Brazilian Electronic Commerce Association (ABComm).
The desktop is still the primary means for conducting online shopping. However, the significant increase in the number of smartphones in the hands of Brazilians is stimulating a rapid growth in m-commerce, highlighting the importance of including mobile strategies in any communications campaign specially for PR in Brazil.
