SEO Agency
What is ASO in digital marketing?
Application search optimization, known as ASO, is a group of techniques with the goal of optimizing, promoting visibility and appealing to a mobile app in stores such as App Store and Google Play Store. The aim of this tool in digital marketing is to increase the position and the conversion rates, which also result in...
October 7, 2023
SEO for LinkedIn: how it can work for you
Remember when we used to hand out resumes door-to-door? Those days are long gone. Long before the pandemic, talents were recruited via online platforms, and LinkedIn in particular. The number 1 professional social network has more than 850 million users across 200 countries. But where does SEO for LinkedIn come in? According to a Statista...
July 21, 2023
Does responding to reviews help SEO?
Does responding to reviews help SEO? In short, yes. But answering them has many other positive results, such as solving customer problems, building trust with them, reaching and converting consumers, giving you insights on how to improve your business, or even your shopping experience. And most important: you show people that you listen and care...
June 23, 2023
Why are links important for SEO?
SEO is one of the most trend-setting words of this century With the advent of search engine optimization (SEO), everything has changed on the internet. Websites are constantly looking for more visitors, so they use different marketing strategies to increase their numbers. Many people ask: why are links important for SEO? In this article we...
September 23, 2022
How to choose an SEO agency?
Just as someone requiring surgery will seek out a surgeon, it stands to reason that if you are looking to position your company's website on Google, you will turn to SEO experts. This means hiring the services of a dedicated and specialized agency. How to choose an SEO agency becomes a burning question, and an...
July 8, 2022
What are SEO and SEM?
SEO and SEM are digital marketing strategies that are used to increase visibility and improve the positioning of websites. But do you know what SEO and SEM are, and which strategy to choose? Choosing between SEO and SEM as a digital marketing strategy for your website can cause confusion. Most likely because they both have...
July 1, 2022
How long does SEO take?
Everyone wants their sites to appear in the top positions of Google searches, but how long can an accurate SEO positioning process really take? There is a classic phrase associated with American yuppies of the late '80s and early ‘90s: "Time is money". "How long does SEO take?", meanwhile, is the standard question posed by...
June 17, 2022
Core Web Vitals: why are they so important?
In 2020, Google made an important announcement regarding positioning factors: it would be adding a ranking of web page experience, the so-called Core Web Vitals. User experience will always be a factor in any marketing strategy. This announcement means it can be measured to make websites more effective. We already know that making a site...
June 3, 2022
App Store Optimization: 8 common mistakes you shouldn’t be making
For your application to achieve greater visibility, both in Google Play and the App Store, it is essential not to make these common mistakes. Find out more to avoid them with the help of App Store Optimization. There is a huge range of apps and app categories on the market today: educational, e-commerce, financial, social,...
May 19, 2022
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