Latest Posts

January 19, 2025, will be remembered in U.S. history as the day TikTok went offline nationwide due to government sanctions, impacting approximately 170 million American users. Although the ban was lifted shortly after, such actions inevitably create uncertainty for both users, who rely on the platform in their daily lives, and brands, which increasingly use…

A few years ago, when I was learning to drive, an instructor told me that women had trouble distinguishing between right and left and that we weren’t good behind the wheel. Like me, many women have heard similar comments. Phrases like “Women drive worse than men,” “A woman must have caused that accident,” or “She…

Nowadays, with the rapid growth of technology and content on social media, it is crucial to know when to invest in your brand and, perhaps even more importantly, where to invest. Programmatic advertising emerges as an innovative solution to promote your brand, business, services, or any other objective, allowing you to send messages directly to…

COLOMBIA The arrival of 5G equipment in Colombia grew by 63 % in 2024. In 2024, the entry of cell phones in Colombia reached 9.9 million units, with a 29 % share of devices with 5G technology, representing an approximate growth of 63 %. This progress reflects a greater adoption of high-speed networks in the…

PR is now much more than press releases and media relations; it is a strategic function that can have a direct impact on brand image, audience engagement, and even sales. However, measuring the effectiveness of PR efforts can be challenging. How can you tell if your PR strategy is delivering results or underperforming? This is…

When we talk about marketing and communication in business, there’s usually one clear goal in mind: to make the brand loved (a Love Brand). This, in turn, often turns it into a market leader, whether through its excellent quality or an effective marketing strategy. The point is clear: to build a genuine connection between the product…

After years working with SEO and digital marketing, we’ve never seen such a dramatic shift in the landscape as with the arrival of Artificial Intelligence and AI-generated content. And let me tell you something: it’s not all roses as many people might think Alarming Results from Detection Tests Recently, we conducted a series of tests…

Latin America is a region rich in cultural, economic, and social diversity, as well as in terms of consumption, marketing, and communications. Therefore, it presents a unique and significant challenge for companies: how brand positioning can be effective in different markets simultaneously while considering the particularities of each one. Coordinated efforts and multidisciplinary work provide…

Carnival in Brazil has become one of the most famous and widely celebrated festivals in the world, known for the parades at the Sambadrome, the street blocos and processions, the dazzling costumes, and the bohemian atmosphere. Despite its grandeur, its origins are neither Brazilian nor Latin American. Precisely for this reason, understanding what makes this…

Not only tech media reach tech audiences. Communication in the technology sector increasingly requires dynamic strategies, where brands should not limit their presence to a single type of media. Diversifying communication channels has become an essential practice to expand reach and ensure a solid market position. Although many technology companies still believe that press relations…