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![Claudia Suárez is a Pan-American champion in this discipline. [Facebook]](https://i0.wp.com/www.sherlockcomms.com/wp-content/uploads/2023/09/sSEEqJVZE5edwu_U7hyFTetmG9B6BnDHRjW29x2cOc2IJGAXvRoUFHYtrPCyPgff3UDG1OddxcK9Hnyi1x6yaOltLSNPeGtR_PpjZvQ3XODanmEMN58onXVAPkwG8vMgEXOhX5YWPl8IJT5DED_fb6I-1-445x340.jpeg "Claudia Suárez is a Pan-American champion in this discipline. [Facebook]")
Paleta frontón: the Peruvian sport picking up fans all over the world
A paddle, a rubber ball and a wall is all that is required. This is the magic recipe for the fans of paleta frontón, a sport born in Peru. The sport gained recognition during the Pan American Games in Lima back in 2019, where "Blanquirroja" won the gold medal in both the men's and women's...
September 15, 2023
How do you obtain customer feedback in Latin America?
In today's competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse market of Latin...
September 8, 2023
Why is planning so important in the public relations process?
Why is planning so important in the public relations process? Well, planning is a necessary strategy to obtain results in any area - especially Public Relations, which works to maintain the image of the company, as well as that of people on the market according to the message they want to convey. Planning each and...
September 1, 2023
How long is a press release supposed to be?
When a company or organisation wants to hire PR services, it is often left wondering: how long is a press release supposed to be? But before we continue, we must start with the most basic concept, what is a press release? To put it simply, it is an elementary tool to address the media. A...
August 25, 2023
LGBTQ advertising campaigns to celebrate diversity in Latin America
Latin America has been the stage for several manifestations and LGBTQ advertising campaigns honouring the diversity and promoting major inclusion, visibility and awareness in society. In this article, we will explore this further. How did it all begin? June 28, 1969 marks one of the most memorable events to the LGBTQIAPN+ community. The date symbolizes...
August 18, 2023
A journey through the history of Tango
Music and dance worked together in the building of Tango’s history, one of Argentina's most classical cultural masterpieces. This tradition, also prevalent in neighboring Uruguay, is the result of a meeting of cultures not uncommon within the American continent. Diversity is the norm Latin America spans from the sparse Mexican desert to the icy Patagonia....
August 11, 2023
Assuming a Public Relations job role at an international agency
The Public Relations (PR) professional works in the communication between people, institutions, organizations and the public. In my experience, it is a social and structured processing of information. In the case of an international agency, this process becomes a vast expanse of ideas and possibilities. The strategy for being a PR consultant involves analyzing how...
August 4, 2023
Organic traffic: how can your company succeed?
There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online. What is organic traffic? Organic traffic is when people arrive on your...
July 28, 2023
SEO for LinkedIn: how it can work for you
Remember when we used to hand out resumes door-to-door? Those days are long gone. Long before the pandemic, talents were recruited via online platforms, and LinkedIn in particular. The number 1 professional social network has more than 850 million users across 200 countries. But where does SEO for LinkedIn come in? According to a Statista...
July 21, 2023
4 Peruvian customs during their national holidays
On 28 July 1821, José de San Martín declared Peru's independence from the Spanish empire and thus began its history as a sovereign state. More than 200 years have passed, with this South American nation undergoing great changes and its various different industries evolving along with its society, which has some ingrained Peruvian customs known...
July 14, 2023
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