Doing business in Latin America
How to choose the best PR agency to impact Peru’s tourism industry
If you represent an international company provider for the tourism industry in Peru, you should know that the country is constantly growing in stature due to its wonderful destinations and its high quality of touristic and gastronomic attractions. A few days ago, Peru won Best Tourist Attraction (for Machu Picchu), Best Cultural Destination and Best...
November 25, 2022
What is intercultural communication and why should you use it?
Language may be very similar in Latin America, but each country has its own dialects, habits, rules, culture and nature. That’s why it’s so important to use intercultural communication, and hire a local public relations agency instead of using the same strategies all over the globe. Latin America begins on the border between the USA...
November 18, 2022
Does Peru allow sports betting and casinos?
With the growth of the country’s gambling sector, Peru faces a pivotal moment in the regulation of sports betting. Sports betting and casino games are growing exponentially worldwide. In Latin America, the gambling sector is currently valued at approximately USD 5 billion per year, a figure which is set to increase in coming years. Regulation...
October 28, 2022
Are press releases still relevant in Latin America?
Many communication tools and strategies have changed over time. Some have evolved and adapted to the digital age, while others have been replaced by new ones. For example, some people may wonder whether press releases are still relevant today. The digital revolution has changed the way people get information. Whereas before they had to go...
October 7, 2022
What is the difference between organic and paid search?
Digital Marketing has expanded the range of strategies available for corporate success. Two of these strategies are on the rise and are the source of many questions from users and professionals: what is the difference between organic search and paid search? Which one should I stick to? Which is the best? Do they really work?...
September 30, 2022
Pop culture in Latin America over the years: a deep dive
A quick scroll through social media reveals the popularity of certain trends, challenges… and Latin American songs. Artists like Anitta, Bad Bunny, J Balvin and others are headline names on our feeds, advertising, and marquees. It seems that Pop culture from Latin America has become a global phenomenon. Could it be that being Latino is...
September 16, 2022
News in Peru: which media do Peruvians trust the most?
Television is the most trusted medium, according to Peruvians Trust is a major indicator for any country’s media. News in Peru travels fast, not only on the websites of its well-known newspapers, but also in independent media which exploit the potential of social networks. Radio has a relatively wider reach across the territory, while television...
September 9, 2022
Tourist attractions in Peru: the 5 most visited places in the country
Machu Picchu is Peru's most popular tourist destination Peru is an extremely diverse country, with beaches on the coast, snow-capped mountains in a number of cities and a captivating jungle. But what are its main tourist attractions? In this article we have compiled a list of the five most-visited destinations in the country, none of...
August 26, 2022
Here’s why you should survey your target market
Advertising in a foreign country is harder than it looks. Before anything, you must know how to define your target market. Then, you need to survey your target market. By surveying, we mean deep diving into the routine of these people and understanding their way of living, thinking, what they aspire to… Especially gaps in...
August 12, 2022
Agribusiness industry in Brazil: the current scenario [2022]
Get to know the main laws, economic opportunities and data surrounding one of the largest agribusiness industries in the world Over the last 50 years, the agribusiness industry in Brazil has come on in leaps and bounds, doubling the area of land made available for agriculture, and increasing grain production almost sixfold - according to...
July 29, 2022
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