Doing business in Latin America
Content Localization: why does your business need it?
Content localization is used by companies seeking to position themselves in another foreign country. The strategy involves translating, adapting and adjusting the company's content to a specific location, so that the intended audience there can identify with it. For content marketing, localization goes beyond translating content into the language of the target country. In practice,...
June 24, 2022
Presidential elections in Colombia 2022
This year Colombia elects the President of the Republic for the next presidential term, which begins on August 7th. The first round of the presidential elections was held on May 29th, and due to the fact that no one candidate received 50% +1 of the votes, the two candidates with the highest number of votes...
June 10, 2022
5 tips from one of the most creative agencies in the world
In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index, and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said…
April 29, 2022
The 6 largest news outlets in Latin America (2022)
Breaking news: Latin America is a wonderfully rich and diverse region that offers amazing opportunities for growth for international brands! While launching in a new market involves several cultural and operational challenges, working closely with a Latin American agency can help a brand to plan a successful strategy. Understanding the media outlook for public relations...
April 1, 2022
Blockchain in Latin America: the Ethereum community elaborates on development in the region
Latin America is in a growing wave of cryptocurrency adoption, which has sparked the interest of different comapnies and experts for the countries in the region. This reality has meant that, for the first time, the Ethereum community has come together in Brazil with the Ethereum Rio event to discuss the future of the cryptocurreny…
March 24, 2022
6 steps to maintain good media relations in Brazil
In a world so heavily reliant on public opinion, when we talk about corporate communications or brand strategies, not having a plan to maintain good media relations could be considered one of the biggest sins in business. It takes a lot of time and work to convince your audience that you are the socially conscious,...
February 25, 2022
Marketing in Latin America: everything you need to know
A huge territory, predisposed to innovation and with a majority of young people: all of this makes Latin America fertile ground for marketers. The region is full of opportunity, from cutting-edge tech and the advance of social networks, to big brands that are planting flags and expanding their presence throughout the region. That said, companies...
February 18, 2022
How many people use streaming services in Latin America?
The relaxation of lockdowns prompted by the pandemic looks set to change Latin Americans’ consumption habits. But to what extent? It is impossible to think about the present without bearing the past in mind. Therefore, in order to analyze Latin Americans’ current attitudes towards streaming services, it is worth referring back to the report which...
November 19, 2021
Why doing business in Brazil can be challenging for foreigners
Brazil's vast borders encompass a diversity which is reflected throughout many areas: ethnic, cultural, natural, social, and also in business opportunities. This variety is one of the country's greatest assets, but it also creates a unique series of characteristics which can make doing business in Brazil challenging for a foreign investor or entrepreneur. The very...
October 27, 2021
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