Doing business in Latin America
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
What matters the most when developing a marketing message?
A marketing message is crucial for any company looking to sell its products and services while retaining its clients. But what is a marketing message? In this article we’ll explore this topic in-depth, providing tips, useful information, and everything else you need to clear up your doubts and help your brand. What is a marketing...
April 14, 2023
How to manage your business reputation online
The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We believe that online...
March 31, 2023
Does DIY public relations really work?
We've all heard the phrase "do-it-yourself," and it's been applied more and more to Public Relations. DIY Public Relations is becoming increasingly popular among small businesses looking to save money and explore a creative approach to their PR strategies. But is it really a good idea? DIY PR has its advantages. It can be a...
March 10, 2023
Fintechs in Peru: a deep dive into the scene
These companies provide financial solutions sought by thousands of users, and have created their own market. At the beginning of 2022, around one in four fintechs worldwide were from Latin America, according to a study by the Inter-American Development Bank. In addition, the Fintech Guide 2021-2022 noted that there were 171 fintechs operating in...
March 3, 2023
Influencers in Colombia: Tips and recommendations for a successful campaign
When planning digital, 360 marketing and communications strategies, considering the role of influencers is essential. But why are they so important? And how should brands work with them? Here are some tips. The world of communications is constantly evolving, and digitization may be changing how we relate to one another as well, but the power...
February 24, 2023
Easter in Brazil: a deep dive into local consumption habits
Have you ever stopped to think about how consumption habits vary in each territory, even when it comes to a festive date which takes place all over the world? Doing so begs the question: is Easter in Brazil the same all over the country? Brazil is often conflated with Latin America as a whole, but...
February 17, 2023
Mother’s Day in Latin America: must-know information for your business in the region
Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a little tricky. When...
January 27, 2023
Christmas in Latin America: context and tips for better ads
Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of Christmas remains the...
December 16, 2022
5 tips for communicating in Latin America during the World Cup
Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those countries whose national...
December 2, 2022
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