The act of telling stories has always been a part of our lives. Humans have been telling interesting stories since the Stone Age. And today, after all these years, people have tons of stories to tell and it’s no different in Latin America. A narrative well built, especially online, also helps to conquer business goals – what we call digital storytelling.
How can digital storytelling promote your brand awareness?
What is digital storytelling
Digital Storytelling is the ability to tell good stories through digital platforms, using an elaborated plot, an immersive narrative and audio-visual resources. More than a simple narrative, Storytelling itself is the art of sharing messages in an interesting and unforgettable way.
“Stories told at the right moment never leave you. You can forget the author or the title. You can even forget what happened precisely. But if you identify with a story , it will be with you forever”. (Neil Gaiman – English author of fiction).
Benefits of using it
And why tell stories? Or, more to the point, why tell stories on digital? Stories take the public on a journey of emotion and identification. They seduce the reader.
Stories also represent how we look at diverse facts and make opinions, since we are influenced by how we interpret them. A good story is authentic, creative, makes an emotional and personal connection, inspires action and takes the audience on a journey of change and transformation.
Certain case studies highlight how the use of these tools makes campaigns successful – not just commercially, but also by turning people into faithful clients. Telling stories makes you more human. The difference on digital is that your message can reach many more people that are really interested to hear or read what you have to share.
How to make a good digital storytelling
Content marketing is a way of making online storytelling either in the form of text, video or audio. What until recently was a practice used only for movies, series and other fiction formats, today has become increasingly relevant for social networks in creating different types of content, with the best formats for storytelling having been via mainly Reels, TikTok, Youtube, Podcast.
This strategy benefits both sides: the brand which captivates the target audience and the public which isn’t constantly pressured by messages reinforcing the need to buy products and services.
Tips for developing good digital storytelling in Latin America
Many brands use digital storytelling as a powerful tool for communication and approximation with people. See three examples to inspire your next stories!
Brazil – Azul Linhas Aéreas 2021 – Spotify
The airline company Azul aired “MeditAzul” during Carnival, a podcast consisting of episodes which invites listeners to visit different places in Brazil: Recife, São Paulo and Salvador, through guided meditations with bi-neural sounds that lead to an immersive 4d experience, without needing to leave their homes.
Mexico – Google 2022 – Youtube:
The Google campaign aims to promote the recommendations offered by the Maps app, similar to a real person who knows the best places in their own neighbourhood. The story is told in a very fun and creative way; There is also music in the background that helps make the story more memorable and more likely to go viral on the Internet.
Argentina– Quilmes 2022- TV and Web :
The beer brand resurrects a story that lists a series of coincidences that happened for the first time in 1986, when the Argentinian team took part in the finals of the soccer world cup. The commercial made for TV was also adapted into episodes on social networks, causing great repercussions.
Always present
Digital storytelling is a narrative technique behind all historical stories that will be remembered until the end of time.
The intention of creating stories is to offer a pleasant experience. Even indirectly brands can share their values in the form of sensorial stimulus, since our brain responds to emotional triggers.
Techniques and forms of language have evolved over the course of history and it is through them that different forms of management and communication are developed today, especially in digital, which, combined with storytelling, becomes an even greater opportunity to connect with consumers.
To learn more about strategies capable of going beyond your goals and engaging more of your audience, talk to the Sherlock team. We can help you find the ideal solution for your business in Latin America.
