101 tips: marketing and public relations
Market Segmentation Research: a 101 guide for beginners
Do you know what marketing segmentation research is and why should we do it? When used correctly, the main applications of this tool can help your company to face marketing challenges. That is why we will teach you what it is, for what it is for and how to use it in your company. What...
February 10, 2023
What is a media kit in public relations? Discover here
Communication tools and public relations strategies have changed drastically in the past few years, but one thing has remained the same throughout: the media kit. What is a media kit in public relations? As well as telling your story, media kits can help you improve your media relations and boost your chances of landing coverage...
February 3, 2023
Here’s why public relations is important for organisations
In an increasingly globalized age, knowing how to position oneself and establish an effective corporate communication strategy is a determining factor in the search for success. Reaching the greatest number of clients and knowing the characteristics of the market will also be key to this objective. So, why is public relations so important for an...
January 20, 2023
Discover how social media and public relations can go hand in hand
Social networks and public relations should work in unison, leading to results in terms of positioning, reputation and ample opportunities for trusting relationships. In addition to generating communication strategies, positioning companies, writing content, editing audiovisual material and more, public relations professionals are also responsible for establishing relationships of trust with multiple audiences, and especially with...
January 13, 2023
5 tips from one of the most creative agencies in the world
In 2020, Sherlock Communications was named one of the most creative agencies in the world by Global Creative Index, and we have continued to push ourselves further ever since. Latin America is a wonderfully rich and diverse region, full of potential rewards for brands from around the world. But making your mark is easier said…
April 29, 2022
8 signs your company needs a PR consulting agency right now
All companies have similar objectives: captivate their target audience, establish their brand, meet the needs of their customers and try to expand more and more. The final dish may be the same, but not every recipe is effective. Whether you’re looking to improve your sales or mitigate a crisis, you will need the input of...
March 18, 2022
What is the difference between advertising and public relations?
When seeking ways to improve our company’s productivity, the more effective the better. And our messaging can make all the difference. In this context, the functions and benefits of public relations and advertising are often confused. Although their objectives may be similar, the ways in which they are carried out can vary significantly. So what…
March 11, 2022
Public Affairs: how to manage governments’ reputation
Like businesses, governments have a reputation to maintain. This alone demonstrates why it is important to think about public affairs - the meeting point between Public and Government Relations, whose aim is to shape genuine, transparent relationships between major actors in the public and private spheres. Transparency is the first basic reason why public relations...
September 24, 2021
How PR Can Help your Cannabis Company’s Communications Strategy
The Latin American Cannabis Sector The worldwide cannabis sector is projected to reach US$90.4 billion by 2026 according to the "Global Cannabis Market 2021 Report". Can your cannabis company’s communications strategy help you compete in this market? The Latin American cannabis market’s value was estimated to beUS$20 million in 2020, by Prohibition Partners in their...
August 27, 2021
Adopting DI&B, and why it matters for Business Reputation
Inclusion and diversity can be key to improving your company’s reputation management As a business, it is fundamental to adopt Diversity, Inclusion and Belonging (DI&B) in your company’s culture. Modern-day empowerment of social movements makes DI&B more important than ever for business reputation and reputation management. Moreover, it can be a decisive factor for employees...
August 20, 2021
Recent Posts
What is Integrated Marketing Communications?
February 2, 2024
Profile on LinkedIn: boost your career
January 26, 2024
How artificial intelligence and public relations can go hand in hand
January 19, 2024
5 email marketing benefits for businesses
January 12, 2024
Email Marketing: Step by Step to Set a Successful Campaign
December 15, 2023