101 tips: marketing and public relations
Paid Content vs. Organic Content: Which is worth it?
One of the biggest questions that companies have to address when advertising their products, and even the brand itself, is whether to seek organic publicity or to put some money aside for paid content…
Online Integration: How quality planning can facilitate your company’s migration to the digital environment
We are in 2020, and there is no better time for companies aiming to adapt and integrate their businesses into the digital environment. More and more software and hardware are available…
5 advantages of press releases
Although there are similarities, they are definitely not the same. It’s a very common mistake for companies to make when planning a major marketing strategy: they’re looking for opportunities…
What is a press list, and why is it important?
When working in PR, a press list is one of the key assets for your company and your story. An accurate press list is half the battle for obtaining great press coverage, creating brand awareness and achieving…
When – and how – to use public relations?
Brands need to speak out. This is a crucial issue, and one that needs to be carefully considered. Knowing when and how to use public relations is key for businesses, especially…
What is PR?
By definition, Public Relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their audiences”, and there’s no problem if you don’t understand…
How can PR help save a brand’s image with crisis management?
Whether it’s from user data exposure, criticism and problems with the products or services offered, or complaints and accusations against the spokesperson, there are several ways in which a company…
PR in the travel and tourism industry: shaping a favorable image
Travel and Tourism is one of the world’s largest economic sectors. According to the World Travel & Tourism Council (WTTC), the industry supports 1 in 10 jobs (319 million) worldwide…
Paleta frontón: the Peruvian sport picking up fans all over the world
How do you obtain customer feedback in Latin America?
Why is planning so important in the public relations process?
