101 tips: marketing and public relations

Knowing how to choose good images for an advertising campaign, blog or social network, is one of the most important steps. Regardless of whether the image will be used as part of a design, or as the first photo in a media article, it will be one of the items to draw attention to your narrative…

From the point of view of Public Relations, the spokesperson is a company’s main asset. The embodiment of a company’s face, voice and values in front of the media, they are sought after in the event of good news – and also of bad news. So picking the right spokesperson is a challenging but rewarding task…

Imagine an unexpected situation in your company, a crisis in which the focus of the press is centered on you. We know that silence will only validate everything that is being said about the company and about you. Taught by experts, media training works on security, the image and the message that you want to provide…

The arrival of the pandemic forced humanity as a whole to transform its traditional ways of working. Practically overnight, companies had to implement telecommuting or remote working, which led organizations…

Influencers have become the protagonists of social networks and the formula for success for brands to whom they grant visibility and followers. These days, when virtuality is the safest and most effective scenario for…

One of the biggest challenges of a PR campaign is to generate coverage when the client has no product or service to be announced during a given period of time. In this case, working with newsjacking opportunities can be a…