101 tips: marketing and public relations

In our activities as PR professionals, we begin almost every campaign by conducting extensive research into the company’s business, key messages and clients. Our years of prior experience have taught us that knowing how to…

One of the most important steps when planning and developing a relationship or marketing strategy is to identify the target market you want to reach, and subsequently connect with it to create awareness…

If your goal is to launch a new brand, action, idea or product on the market, you need to know what a brand awareness campaign is. As we saw in our last PR 101, brand awareness is the recognition of a certain subject by…

Some communication concepts permeate several areas of knowledge. When we ask what is brand awareness, we can see that it is a good example. Brand awareness features in the work routines in the areas of Public Relations…

Being negatively assessed is any company’s nightmare, especially on social networks, which have become tools for instant judgement. One false step can reverberate all over the internet. With this in mind, it is important for…

To starters, the answer to this question may seem controversial: it depends. When talking about communications – and considering the globalized world we live in – defining bad publicity and its impact can be complicated…

Communication is fundamental to the development of society and, it goes without saying, an essential pillar for organizations to carry out strategies and actions which will allow them to achieve their desired business…

Of all the processes within the strategy of a brand or organization, communication is perhaps the one which must be given the most attention, and also the one with the greatest need for reinvention in this “new normal”…

15 years ago, having a website with a decent design would be considered enough, but the game has changed. Being familiar with what user experience is in website design will help you gain a better understanding…

E-commerce. You have probably already heard this expression before. But what is e-commerce, and what does it mean? E-commerce is an abbreviation of “electronic commerce”, the act of buying or selling products…