101 tips: marketing and public relations

Public relations, or PR, consists in managing the public opinion of a business or product through working with the media, managing business events and coordinating interviews and press conferences…

The coronavirus pandemic has affected markets everywhere, and many companies have been forced to suspend their activities in order to prevent the spread of the disease. According to data from Portal Cielo…

A PR campaign is made up of planned actions that have communication as their goal. To achieve this objective, you need to take into account what you want to convey, i.e. the message, and who you want to reach…

Reputation is increasingly important for organizations and brands, not only as the key ingredient for building prestige, but also as the intangible asset that allows them to connect with the general public and create…

An event is a great showcase for a company to show off their product, services and innovations, live and in front of the press or special guests (suppliers, future investors, customers or employees). But the PR’s role begins…

As obvious as it may sound, in the world of communications the most important thing is to communicate. When choosing to follow this professional path, it is important to know that your career will be shaped…

Many people maintain that there is nothing more difficult than writing a press release, passing on pertinent information about your client’s product or innovation to journalists, and leaving them curious…

Influencer marketing, a term already present in the market and popularized by the growth of social media, is the strategy used by companies to promote their products and services through influencers…

The COVID-19 pandemic has created significant challenges for brands and their positioning because, at a time when people are looking for information, entertainment and even consolation in their content…

Everyone wants to be present on social media, but not everyone knows how to do so properly. The fact is that setting up a business page and leaving it unattended, without thinking of a strategy…