A marketing message is crucial for any company looking to sell its products and services while retaining its clients.
But what is a marketing message? In this article we’ll explore this topic in-depth, providing tips, useful information, and everything else you need to clear up your doubts and help your brand.
A marketing message is how a company speaks to the client and the way in which your products and services are presented – highlighting everything that your company sells and does.
Any communication vehicle can be used to reach the client: social networks, email marketing, websites and more. You can share your message in any way, shape or form, using videos, images, sounds and words.
Nowadays, a strong product or service is a must in the midst of so much competition – but even so, it is not enough to retain consumers on its own.
For the consumer to feel close to our company, a marketing message is key and, if properly executed, will be sure to appeal to them.
There is much work and studying to be done. Brands need to gather as much information as possible, and conduct all sorts of tests, to identify the right choice of message.
The first step is understanding the foundation of your business: its audience. This includes basic information such as:
Once you’ve gained a full understanding of your audience, let’s analyse how to build strategies, and communicate the intended message.
It is very important that the client feel valued before and after a service or sale.
This will mean they are more likely to choose your brand again, and eventually become a loyal customer.
Typically, once customers grow loyal, they start recommending your business to other people, thus increasing the reach of your brand.
Convincing customers that your brand will solve their problem means showing them how you plan to do so.
Identify your target audience’s main issues related to your service or product, in order to understand how to solve them, and how best to communicate this solution to them.
This is one of the most important steps to developing a marketing message, since every client that searches for a product or a service is also searching for a solution to their problems.
Communicate your solution in a straightforward manner, so the audience understands that your brand is here to help.
This will help your brand get closer to its audience.
Everyone has their own tastes and habits, which is why it’s so important to know your target audience and tailor content specifically for them.
If your company operates in other countries, attention to detail should be redoubled, to account for cultural differences – it’s unlikely that two similarly-aged people from different countries think the same way.
Here at Sherlock Communications we offer a wide range of marketing and public relations services to help your brand grow in Latin America.
Last but not least, your company should demonstrate credibility and trustworthiness to your audience, to build a relationship based on loyalty.
For example, highlight ways in which your brand has satisfied other customers, and how concerned you are with the general public.
These tips should help your brand to develop an effective marketing message. For more information on how to make your business grow, read more about how public relations and social media can go hand in hand.
