What We Do
Mother’s Day in Latin America: must-know information for your business in the region
Mother’s Day in Latin America differs from country to country. The region is full of cultural disparities, especially when it comes to celebrating special dates. Latin America also bears the diversity of colonialism, and influences imported by countries from all over the world. As a result, doing business here can be a little tricky. When...
January 27, 2023
Christmas in Latin America: context and tips for better ads
Christmas in Latin America is marked by traditions and festivities that vary according to the cultural heritage and customs of each nation. However, it can be said that most of the celebrations resemble those associated with Spanish and Catholic ceremonies. In the vast majority of nations around the world, the essence of Christmas remains the...
December 16, 2022
5 tips for communicating in Latin America during the World Cup
Communicating in Latin America during the World Cup definitely has its challenges and idiosyncrasies. Those familiar with one or more countries in the region will tell you that if there’s one thing that can bring the region to a halt and get people’s full attention, it’s the World Cup, especially in those countries whose national...
December 2, 2022
How to choose the best PR agency to impact Peru’s tourism industry
If you represent an international company provider for the tourism industry in Peru, you should know that the country is constantly growing in stature due to its wonderful destinations and its high quality of touristic and gastronomic attractions. A few days ago, Peru won Best Tourist Attraction (for Machu Picchu), Best Cultural Destination and Best...
November 25, 2022
What is intercultural communication and why should you use it?
Language may be very similar in Latin America, but each country has its own dialects, habits, rules, culture and nature. That’s why it’s so important to use intercultural communication, and hire a local public relations agency instead of using the same strategies all over the globe. Latin America begins on the border between the USA...
November 18, 2022
Is a company TikTok account the right choice for all businesses?
TikTok, the video-sharing social media, has become a real worldwide phenomenon over the last few years. In addition to aiming to bring entertainment to its users, the app also represents a great opportunity for brands seeking to strengthen their Digital Marketing strategies. But before we address the relevance of a company TikTok account, let’s look...
November 11, 2022
How influencer marketing is changing in Brazil
It’s no secret that we live in the era of digital influencers. It has been some years since social media started gaining attention from advertisers and marketers. And more recently, the power of public figures has captured attention from all over the world. With that in mind, let’s take a look at how influencer marketing...
November 4, 2022
Does Peru allow sports betting and casinos?
With the growth of the country’s gambling sector, Peru faces a pivotal moment in the regulation of sports betting. Sports betting and casino games are growing exponentially worldwide. In Latin America, the gambling sector is currently valued at approximately USD 5 billion per year, a figure which is set to increase in coming years. Regulation...
October 28, 2022
5 reasons why influencer marketing is effective
This strategy can bring great results for brands looking to trend on social media. Influencers may be identified by the thousands of followers on their social media channels, and their daily posts, interaction-seeking stories and live broadcasts. But in reality, they are much more than that. You can see it every day in their interactions...
October 21, 2022
Are press releases still relevant in Latin America?
Many communication tools and strategies have changed over time. Some have evolved and adapted to the digital age, while others have been replaced by new ones. For example, some people may wonder whether press releases are still relevant today. The digital revolution has changed the way people get information. Whereas before they had to go...
October 7, 2022
Recent Posts
Email Marketing: Step by Step to Set a Successful Campaign
December 15, 2023
Christmas shopping: which products sell the most in Latin America?
December 8, 2023
CADE Peru: A source of communication opportunities for companies
December 1, 2023
What is Web3 and its relationship with cryptoassets?
November 24, 2023
