What We Do
Argentina: presidential elections and the challenge of the business world for the near future
On the 40th anniversary of the return of democracy in Argentina, in 2023, the vote was held to elect Javier Milei as the new President of the country for the next four years. Sherlock Communications Argentina shares an overview of the electoral process that began in August and ended in November, and an analysis of…
November 22, 2023
What are the sports betting laws in Mexico?
Learn how gambling legislation works in the country and people's habits regarding sporting bets. Online gambling has been progressively growing over the last decade with the popularization of the internet. Since many of these websites operate in several countries different from their origin, this often raises questions about sport betting laws. In this article, we...
October 13, 2023
The guide to marketing communication in Latin America
Communication is essential for any business to explain what their product or service is about, how they differ from their competitors, and, basically, to connect with their clients. However, in a globalized world, message development has become a challenge. Understanding the impact of cross-cultural marketing communication is essential for anyone looking to create a competitive...
September 29, 2023
How do you obtain customer feedback in Latin America?
In today's competitive business landscape, understanding customer needs and preferences is paramount to achieving success. This knowledge is fundamental for companies who want to have a higher impact on their audience. In this article, we are going to explore effective strategies in how to gather customer feedback in the rich and diverse market of Latin...
September 8, 2023
Why is planning so important in the public relations process?
Why is planning so important in the public relations process? Well, planning is a necessary strategy to obtain results in any area - especially Public Relations, which works to maintain the image of the company, as well as that of people on the market according to the message they want to convey. Planning each and...
September 1, 2023
Organic traffic: how can your company succeed?
There are many ways to obtain traffic for your website, which is essential if you want to boost your audience and conversions. Today we will explain how companies can attract organic traffic, one of the most affordable and effective methods to thrive online. What is organic traffic? Organic traffic is when people arrive on your...
July 28, 2023
3 challenges to overcome when doing business in Guatemala
With over 17 million people, making it the largest population in Central America, Guatemala is often overlooked when people consider expanding their corporation abroad. But doing business in Guatemala can be a fantastic opportunity for several reasons. During the 20th century, the country went through a period of great instability, with dictatorships and even a...
June 30, 2023
All you need to know about marketing for SaaS companies
The Saas market (software as a service) has grown rapidly over the last decade. So much it’s become a popular option among companies from all sectors. With that said, today is the best moment to understand about marketing for SaaS companies. On the other hand, the software and SaaS sector has become increasingly saturated, especially...
June 16, 2023
The current crypto ecosystem in Latin America
Cryptocurrencies have gained ground in the region thanks to their many uses, including combating inflation. Since the appearance of Bitcoin in 2009, cryptocurrencies have continued to evolve and blockchain technology has become an integral part of the new internet revolution. BTC was valued at almost $69,000 in November 2021, reaching an all-time high. A difficult...
May 19, 2023
How to use social media for public relations [Quick Guide]
No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way back before social...
May 12, 2023
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