Latest Posts
How to use social media for public relations [Quick Guide]
No company can ignore the fact that social media has drastically transformed public relations strategies and the communication in general over the last few decades To understand how to use social media for public relations, we must know that public relations is a field of study and a profession that goes way back before social...
May 12, 2023
How can digital storytelling promote your brand awareness?
The act of telling stories has always been a part of our lives. Humans have been telling interesting stories since the Stone Age. And today, after all these years, people have tons of stories to tell and it's no different in Latin America. A narrative well built, especially online, also helps to conquer business goals...
May 5, 2023
How to improve your digital customer experience
With so many products and services in the digital era, where anyone can open their own business in the e-commerce world, authentic content delivery is one of the main strategies for attracting and retaining customers. This is where the digital customer experience (DCX) starts. DCX involves creating marketing assets capable of optimizing your e-commerce, providing...
April 28, 2023
Integrated communication: a guide to make it happen
As time goes by and technology evolves, communication remains an essential part of companies, and especially ones with dozens of sectors and teams. Hence the importance of tools capable of building an integrated communication system between both employees and clients. Integrated communications consists of unifying a message across a company’s many channels, areas and stakeholders,...
April 21, 2023
What matters the most when developing a marketing message?
A marketing message is crucial for any company looking to sell its products and services while retaining its clients. But what is a marketing message? In this article we’ll explore this topic in-depth, providing tips, useful information, and everything else you need to clear up your doubts and help your brand. What is a marketing...
April 14, 2023
7 tips for using Short Videos in digital campaigns
Are Short Videos the trending format on social media? Like it or not, everything points to yes. The demand that started on TikTok has now reached other well-known social networks like Instagram, YouTube, Pinterest and even Twitter. But what exactly are short videos? In short, they are videos with a maximum length of 30 seconds,...
April 7, 2023
How to manage your business reputation online
The internet is one big showcase, and no one knows where the next spectator or critic is coming from. Knowing how to manage your business reputation online is essential for staying one step ahead. Corporate reputation management in times of social crisis can be challenging, and has to be handled properly. We believe that online...
March 31, 2023
10 Brazilian newspapers you’ll want to read to understand the country
Knowledge is power, right? Succeeding in a foreign country is all about information - and not just Googling local information or staying up to date with news sources. If you are doing business in Brazil there is nothing quite like Brazilian newspapers to help you truly understand the country. Knowledge of traditional media in Brazil...
March 23, 2023
Why public relations are a necessity for technology companies
As the global technology market becomes ever-more saturated, competition increases between technology companies as a result of technological advancement and the growing number of products available on the market. This makes public relations a must-have for tech companies. Every company is now competing for a “slice of the pie”, and must strive to innovate and...
March 17, 2023
Does DIY public relations really work?
We've all heard the phrase "do-it-yourself," and it's been applied more and more to Public Relations. DIY Public Relations is becoming increasingly popular among small businesses looking to save money and explore a creative approach to their PR strategies. But is it really a good idea? DIY PR has its advantages. It can be a...
March 10, 2023
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